SSE Announces Pillar Partners

Special Designation Gives Added Benefits To Key Partners

SUNRISE, Fla. – Sunrise Sports & Entertainment and the Florida Panthers are proud to announce the formation of the Pillar Partners – a special designation and collection of benefits developed to recognize the organization's key marketing partners.

"As the name suggests, the Pillar Partners are vital to the foundation of our business," SSE chief operating officer Michael Yormark said. "They are the partners that help our business continue to grow. That being said, they deserve special recognition for their contributions."

The initiative is designed to create even more equity in SSE's marketing partnerships, as well as create a clear line between the Pillar Partners and the rest of SSE's valued sponsors.

Pillar Partners will receive exclusive benefits such as branded recognition throughout the BankAtlantic Center, permanent signage on the arena horseshoe fascia, print advertising in SSE publications, exclusive rights to the Pillar Partners logo, identification at arena VIP entrances, permanent VIP parking and exclusive Partner trips. Even more details and benefits will be announced in the coming weeks.

"We have always worked to provide added benefits to our key partners," SSE senior vice president Chris Hibbs said. "With the Pillar Partners program, we are taking those benefits to the next level."

The inaugural Pillar Partners are: ADT Security Services, Anheuser-Busch, BankAtlantic, Coca-Cola, Carls, Carls Patio, Comcast, FSN Florida, Lexus, Office Depot, Southeast Toyota, Southern Wine & Spirits, Spirit Airlines, Sprint, the Sun-Sentinel and WCI Communities.

The official launch date of the Pillar Partners designation is Saturday, Jan. 14, during the Panthers game versus the Columbus Blue Jackets at the BankAtlantic Center.