Southeast Toyota Renews Partnership With SSE

Partnership is for 2006-2007 Panthers season

Sunrise Sports & Entertainment (SSE) announced today that Southeast Toyota Distributors, LLC has renewed its marketing partnership for the 2006-2007 Florida Panthers season.

Southeast Toyota Distributors is an inaugural Pillar Partner and a longstanding marketing partner of the Florida Panthers and the BankAtlantic Center. "Pillar Partners" is a special designation and collection of benefits developed to recognize the organization's key marketing partners.

"We're proud to renew our partnership with one of the most respected and successful companies in South Florida," SSE senior vice president corporate sponsorships and building operations Chris Hibbs said. "Southeast Toyota's early renewal as a marketing partner speaks volumes about their confidence in the direction of our organization."

In addition to dominant arena signage and title sponsorship of the Panthers weekend games, Southeast Toyota will have a branded wall near the building's main entryway with a full-size Toyota Tundra mounted vertically on the wall. Also, the new "Toyota Truckland" area will be built between sections 116 and 119 and will feature a showroom, information center and interactive elements including touch screen monitors, high-definition displays and fan activities.

"Southeast Toyota is excited to continue our relationship with Sunrise Sports and Entertainment as it continues to provide exceptional events and thrilling sports action to South Florida fans," said Ed Sheehy, group vice president of Marketing and Market Representation. "Our partnership is a great opportunity to showcase Toyota's line of award-winning vehicles as well as demonstrate our support for the Florida Panthers organization."

Ranked first in the National Automobile Dealers Association's dealer attitude study, SET is the largest, exclusive franchised distributor of Toyota cars, trucks and vans in the world.The company distributes vehicles, parts and accessories to 167 Toyota dealerships in Alabama, Florida, Georgia, North Carolina and South Carolina.