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Anheuser-Busch Renews Pillar Partnership With SSE

Wednesday, 05.03.2006 / 12:00 AM / News
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Anheuser-Busch Renews Pillar Partnership With SSE

Multi-Year Deal Will Enhance Presence in the BankAtlantic Center

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Anheuser-Busch has renewed its multi-year marketing partnership as the official beer of the Florida Panthers and the BankAtlantic Center beginning with the 2006-07 Florida Panthers season.

Anheuser-Busch is an inaugural Pillar Partner and has been a marketing partner of the Florida Panthers and the BankAtlantic Center since the building opened in 1998.

"We are thrilled about renewing our relationship with Anheuser-Busch, a proven world leader in the brewing industry," SSE chief operating officer Michael Yormark said. "Anheuser-Busch's renewal speaks volumes about their commitment to our organization and we are confident we can help enhance their brand through this relationship."

In addition to dominant arena signage and the branded Budweiser Terrace, Anheuser-Busch will enhance its arena presence with the new Budweiser Select District outside section 111 on the Plaza Level. Also, the Bud Light Party Zone in section 112 and the Bud Light Pillars by section 101 will remain fixtures at the BankAtlantic Center. In addition, Anheuser-Busch will continue to receive the special benefits associated with the Pillar Partner designation.

"Anheuser-Busch is proud to continue its long-standing relationship with the Florida Panthers and Sunrise Sports & Entertainment as a Pillar Partner and to enhance our presence in the BankAtlantic Center," said Tony Ponturo, vice president, Global Media and Sports Marketing, Anheuser-Busch, Inc. "The addition of the new Budweiser Select District will introduce Panthers' fans to an exciting new product in Budweiser Select. NHL hockey and the Florida Panthers are an important part of our overall sports sponsorship strategy."

Anheuser-Busch sponsors 22 of 24 domestic NHL teams. Bud Light has been the Official Beer of the NHL since 1994, with rights to use the NHL, Conference, Division, League, All-Star, Playoff and Stanley Cup Finals logos. Bud Light is also a major sponsor of hockey in the Olympic Winter Games, the NHL All-Star Game (in non-Olympic years), and the presenting sponsor of the Bud Light NHL Plus-Minus Award and NHL All-Star Game MVP Award.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - BOS 82 54 19 9 261 177 117
2 y - PIT 82 51 24 7 249 207 109
3 x - TBL 82 46 27 9 240 215 101
4 x - MTL 82 46 28 8 215 204 100
5 x - NYR 82 45 31 6 218 193 96
6 x - PHI 82 42 30 10 236 235 94
7 x - CBJ 82 43 32 7 231 216 93
8 x - DET 82 39 28 15 222 230 93
9 WSH 82 38 30 14 235 240 90
10 NJD 82 35 29 18 197 208 88
11 OTT 82 37 31 14 236 265 88
12 TOR 82 38 36 8 231 256 84
13 CAR 82 36 35 11 207 230 83
14 NYI 82 34 37 11 225 267 79
15 FLA 82 29 45 8 196 268 66
16 BUF 82 21 51 10 157 248 52

STATS

2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 76 16 22 -14 38
S. Upshall 76 15 22 1 37
B. Campbell 82 7 30 -6 37
B. Boyes 78 21 15 -6 36
S. Bergenheim 62 16 13 -16 29
J. Huberdeau 69 9 19 -5 28
T. Fleischmann 80 8 20 -18 28
T. Gilbert 73 3 25 -5 28
B. Pirri 49 13 12 6 25
A. Barkov 54 8 16 -3 24
 
GOALIES: W L OT Sv% GAA
R. Luongo 25 23 7 .919 2.40
S. Clemmensen 6 7 1 .896 3.09
 
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