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Anheuser-Busch Renews Pillar Partnership With SSE

Wednesday, 05.3.2006 / 12:00 AM ET / News
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Anheuser-Busch Renews Pillar Partnership With SSE

Multi-Year Deal Will Enhance Presence in the BankAtlantic Center

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Anheuser-Busch has renewed its multi-year marketing partnership as the official beer of the Florida Panthers and the BankAtlantic Center beginning with the 2006-07 Florida Panthers season.

Anheuser-Busch is an inaugural Pillar Partner and has been a marketing partner of the Florida Panthers and the BankAtlantic Center since the building opened in 1998.

"We are thrilled about renewing our relationship with Anheuser-Busch, a proven world leader in the brewing industry," SSE chief operating officer Michael Yormark said. "Anheuser-Busch's renewal speaks volumes about their commitment to our organization and we are confident we can help enhance their brand through this relationship."

In addition to dominant arena signage and the branded Budweiser Terrace, Anheuser-Busch will enhance its arena presence with the new Budweiser Select District outside section 111 on the Plaza Level. Also, the Bud Light Party Zone in section 112 and the Bud Light Pillars by section 101 will remain fixtures at the BankAtlantic Center. In addition, Anheuser-Busch will continue to receive the special benefits associated with the Pillar Partner designation.

"Anheuser-Busch is proud to continue its long-standing relationship with the Florida Panthers and Sunrise Sports & Entertainment as a Pillar Partner and to enhance our presence in the BankAtlantic Center," said Tony Ponturo, vice president, Global Media and Sports Marketing, Anheuser-Busch, Inc. "The addition of the new Budweiser Select District will introduce Panthers' fans to an exciting new product in Budweiser Select. NHL hockey and the Florida Panthers are an important part of our overall sports sponsorship strategy."

Anheuser-Busch sponsors 22 of 24 domestic NHL teams. Bud Light has been the Official Beer of the NHL since 1994, with rights to use the NHL, Conference, Division, League, All-Star, Playoff and Stanley Cup Finals logos. Bud Light is also a major sponsor of hockey in the Olympic Winter Games, the NHL All-Star Game (in non-Olympic years), and the presenting sponsor of the Bud Light NHL Plus-Minus Award and NHL All-Star Game MVP Award.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - NYR 74 47 20 7 226 172 101
2 MTL 75 46 21 8 197 167 100
3 TBL 76 46 23 7 244 198 99
4 PIT 75 41 23 11 207 188 93
5 NYI 76 44 27 5 230 211 93
6 DET 74 40 22 12 216 201 92
7 WSH 75 40 25 10 218 186 90
8 BOS 75 37 25 13 199 195 87
9 OTT 73 37 25 11 213 195 85
10 FLA 74 34 26 14 184 202 82
11 PHI 76 30 29 17 198 219 77
12 CBJ 74 35 35 4 203 230 74
13 NJD 74 31 31 12 166 189 74
14 CAR 73 27 36 10 170 201 64
15 TOR 75 27 42 6 194 241 60
16 BUF 74 20 46 8 141 249 48

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Huberdeau 71 13 32 7 45
N. Bjugstad 72 24 19 -7 43
J. Jokinen 73 7 33 -1 40
J. Jagr 69 13 25 -4 38
B. Boyes 72 12 23 10 35
A. Ekblad 73 11 24 10 35
J. Hayes 64 18 13 -4 31
A. Barkov 63 12 17 -2 29
B. Campbell 74 3 21 1 24
B. Pirri 41 20 2 5 22
 
GOALIES: W L OT Sv% GAA
R. Luongo 26 17 11 .922 2.32
A. Montoya 5 7 2 .888 3.08
 
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