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Anheuser-Busch Renews Pillar Partnership With SSE

Wednesday, 05.3.2006 / 12:00 AM ET / News
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Anheuser-Busch Renews Pillar Partnership With SSE

Multi-Year Deal Will Enhance Presence in the BankAtlantic Center

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Anheuser-Busch has renewed its multi-year marketing partnership as the official beer of the Florida Panthers and the BankAtlantic Center beginning with the 2006-07 Florida Panthers season.

Anheuser-Busch is an inaugural Pillar Partner and has been a marketing partner of the Florida Panthers and the BankAtlantic Center since the building opened in 1998.

"We are thrilled about renewing our relationship with Anheuser-Busch, a proven world leader in the brewing industry," SSE chief operating officer Michael Yormark said. "Anheuser-Busch's renewal speaks volumes about their commitment to our organization and we are confident we can help enhance their brand through this relationship."

In addition to dominant arena signage and the branded Budweiser Terrace, Anheuser-Busch will enhance its arena presence with the new Budweiser Select District outside section 111 on the Plaza Level. Also, the Bud Light Party Zone in section 112 and the Bud Light Pillars by section 101 will remain fixtures at the BankAtlantic Center. In addition, Anheuser-Busch will continue to receive the special benefits associated with the Pillar Partner designation.

"Anheuser-Busch is proud to continue its long-standing relationship with the Florida Panthers and Sunrise Sports & Entertainment as a Pillar Partner and to enhance our presence in the BankAtlantic Center," said Tony Ponturo, vice president, Global Media and Sports Marketing, Anheuser-Busch, Inc. "The addition of the new Budweiser Select District will introduce Panthers' fans to an exciting new product in Budweiser Select. NHL hockey and the Florida Panthers are an important part of our overall sports sponsorship strategy."

Anheuser-Busch sponsors 22 of 24 domestic NHL teams. Bud Light has been the Official Beer of the NHL since 1994, with rights to use the NHL, Conference, Division, League, All-Star, Playoff and Stanley Cup Finals logos. Bud Light is also a major sponsor of hockey in the Olympic Winter Games, the NHL All-Star Game (in non-Olympic years), and the presenting sponsor of the Bud Light NHL Plus-Minus Award and NHL All-Star Game MVP Award.

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - NYR 82 53 22 7 252 192 113
2 y - MTL 82 50 22 10 221 189 110
3 x - TBL 82 50 24 8 262 211 108
4 x - WSH 82 45 26 11 242 203 101
5 x - NYI 82 47 28 7 252 230 101
6 x - DET 82 43 25 14 235 221 100
7 x - OTT 82 43 26 13 238 215 99
8 x - PIT 82 43 27 12 221 210 98
9 BOS 82 41 27 14 213 211 96
10 FLA 82 38 29 15 206 223 91
11 CBJ 82 42 35 5 236 250 89
12 PHI 82 33 31 18 215 234 84
13 NJD 82 32 36 14 181 216 78
14 CAR 82 30 41 11 188 226 71
15 TOR 82 30 44 8 211 262 68
16 BUF 82 23 51 8 161 274 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Huberdeau 79 15 39 10 54
J. Jokinen 81 8 36 -2 44
N. Bjugstad 72 24 19 -7 43
A. Ekblad 81 12 27 12 39
B. Boyes 78 14 24 11 38
A. Barkov 71 16 20 -4 36
J. Hayes 72 19 16 -4 35
B. Campbell 82 3 24 4 27
B. Pirri 49 22 2 6 24
D. Bolland 53 6 17 4 23
 
GOALIES: W L OT Sv% GAA
R. Luongo 28 19 12 .921 2.35
A. Montoya 6 7 2 .892 3.01
 
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