Eastern Financial To Sponsor New Panthers Club

Club Will Open In October With Only 500 Memberships Available

SUNRISE, Fla. – Sunrise Sports & Entertainment and the Florida Panthers announced today that Eastern Financial Florida Credit Union will be the title sponsor of a brand new all-inclusive club on the sunset terrace that will open in time for the 2006-2007 Florida Panthers season.

As part of this fully-integrated multi-year partnership, Eastern Financial will receive naming rights to the new Panthers Club, present the Florida Panthers shootouts and receive various other ancillary benefits. An official name for the new Panthers Club will be announced in the coming weeks.

"This new Club is another example of our continued efforts to create unique seating opportunities for Panthers fans," Sr. Vice President of Corporate Partnerships Chris Hibbs said. "We're very pleased that Eastern Financial has decided to come on as a title sponsor. This is a fantastic indicator of the commitment Eastern Financial has to our business and we are committed to helping their business grow through this relationship."

The new club will encompass approximately 8,000 square feet and will cater to approximately 500 members with a Panthers themed interior design, full-service bar, outdoor patio, specialty buffet and tremendous sightlines.

Club members will receive inclusive benefits such as food and beverage (beer, wine, coffee and soft drinks) service, parking, priority purchasing on concert tickets and same seating for all Florida Panthers pre-season and regular season home games and first option for postseason games.

Other club features include two upscale bars, comfortable lounge areas, a full service buffet and unparalleled customer service provided by specially trained attendants and ushers. Members may receive additional benefits such as meet and greets with Panthers players and management, autograph signings, and other special events.

For more information about membership opportunities call 954-835-CLUB (2582).

"Since we provide financial services to anyone who lives or works in Miami-Dade, Broward or Palm Beach, the centrally located club in Sunrise will help promote our not-for-profit structure which represents meaningful value to our members," Dan Shube, Marketing Manager for Eastern Financial said. "The Panthers embody a strong work ethic and give exceptional value to their fans. Eastern Financial identifies with that approach and we look forward to this wonderful opportunity to let the fans know that they can join the credit union and reap the financial benefits that membership provides."

Eastern Financial Florida Credit Union, based in Miramar, Florida, is the largest Credit Union in South Florida and the third largest in Florida with over $2 billion in assets. It has 25 branches in South Florida and the Tampa Bay region, serves more than 900 member companies and provides financial services to more than 210, 000 individual members. The company offers a full-range of financial services to individuals and businesses. Eastern Financial Florida Credit Union was founded in 1937 as the original credit union for Eastern Airlines employees. In 2002, it changed its charter to allow membership by anyone who lives or works in Palm Beach, Broward, Miami-Dade, Pinellas, or Hillsborough counties. For more log on to www.effcu.com.