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SSE Signs Florida Power & Light Company As New Partner

Thursday, 06.29.2006 / 12:00 AM / News
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SSE Signs Florida Power & Light Company As New Partner

Goal of Partnership Is To Educate Fans On Energy Conservation

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Florida Power & Light Company (FPL) has signed a multi-year partnership with the Florida Panthers and the BankAtlantic Center with the primary goal of educating fans on energy conservation.

"Florida Power & Light Company is one of the most respected companies in our community," SSE chief operating officer Michael Yormark said. "This is our first official partnership with FPL and we are honored to help them achieve their worthwhile goals and objectives."

The primary objective of this partnership is to use the visibility of the Panthers and the BankAtlantic Center to better educate the South Florida community on energy conservation. In addition, FPL will use the BankAtlantic Center as a staging area for emergency vehicles in urgent situations such as the aftermath of hurricanes. FPL will also sponsor a 'Flashlight Premium Giveaway' promotion during a yet to be determined Panthers home game at the BankAtlantic Center. Fans can also look forward to seeing the 'Conserve Energy, Turn Down the Lights' promotion prior to the start of every Panthers regular season home game as well as during both intermissions.

"FPL is pleased to team up with the Florida Panthers and the Bank Atlantic Center, two high-quality organizations that share our commitment to serve the South Florida community," said MaryLou Kromer, vice president, marketing and communications. "The partnership will help us deliver important information to our customers, including energy conservation and storm safety tips,in a highly dynamic environment."

Florida Power & Light Company is the principal subsidiary of FPL Group, Inc. (NYSE: FPL), nationally known as a high quality, efficient and customer-driven organization focused on energy-related products and services. With annual revenues of more than $11 billion and a growing presence in 26 states, FPL Group is widely recognized as one of the country's premier power companies. Florida Power & Light Company serves 4.4 million customer accounts in Florida. FPL Energy, LLC, FPL Group's competitive energy subsidiary, is a leader in producing electricity from clean and renewable fuels.

Additional information is available on the Internet at www.FPL.com, www.FPLGroup.com and www.FPLEnergy.com.

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