Sunrise Edition: SSE Goes TrueBlue
Friday, 11.06.2009 / 1:54 PM / Sunrise Edition
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Don’t be surprised if there is a little more “legroom” at the BankAtlantic Center for tonight’s Panthers-Capitals game. Today, at a special press conference and concert on the outdoor plaza, we were proud to announce JetBlue Airways as our newest Pillar Partner.
It was about fifteen months ago that we first reached out to the great people at JetBlue, to talk about a potential partnership, a partnership that marks their first venture with an arena, and an NHL hockey team. Today, was the culmination of that journey.
With Sr. Vice President Marty St. George and National Sponsorships Manager Lisa Borromeo present, along with other company executives, we announced a new alliance that will help JetBlue continue its impressive growth as an industry leader.
As I mentioned in my speech, when I look at JetBlue, I see a lot of similarities with SSE. I see a company built on the principles of innovative marketing, out of the box thinking, aggressive goals and objectives, and incomparable customer service. I see an organization that serves a diverse clientele from all across South Florida and beyond. I see an airline that has grown and diversified and adapted with the times.
For me, it was thrilling to be able to announce a new partner that is both renowned and a natural fit for our franchise. So tonight, you will begin to see some of the elements of that partnership.
You will enter the building through the JetBlue Runways and Tarmac. You will take some time to “Stretch Your Legs” during the game. Soon, you may attend a concert as part of the JetBlue Hispanic Concert Series. All part of an innovative sponsorship alliance that makes JetBlue one of our most exciting partners to date.
But, as many of you know, JetBlue is about more than just activating their brand. They pride themselves on being a community airline, much the same way we look at our company as a community franchise.
So, on Tuesday Nov. 10, JetBlue, along with Panthers players, coaches, owners and executives, will host a Thanksgiving Feast for underprivileged families at Bova Cucina in Boca Raton.
I remember earlier in my career, when we hosted a similar event with the Tampa Bay Lightning, the look on kids faces when they were able to enjoy a Thanksgiving dinner like never before. I’m looking forward to having the same experience on Tuesday.
But now, following today’s festivities, which also included a free rock concert from Top-40 band Cobra Starship, we are looking forward to an exciting night of Florida Panthers hockey at the BankAtlantic Center.
Your Cats have won three in a row, with a big matchup against the division rival Capitals tonight. First JetBlue, and then two points against the Caps? That’s what I call a perfect day in Pantherland. Thanks for reading and go Cats.