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MY360

MY360: Grounded

Tuesday, 12.22.2009 / 11:09 AM / Blogs
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MY360: Grounded
In my very brief blogging career, I have never once blogged on consecutive days. That should give you an idea of the emotional impact last night’s 4-1 Panthers win over the Philadelphia Flyers had on me.
 
There were a lot of expectations heading into Monday night, being that the last time we played the Flyers, David Booth was lost to injury after a hit from Mike Richards, and he has yet to return.
 
So, leading up to the game, the big question was, “how would we respond?” Not only to the hit on one of our star players, but against a team that is currently struggling, while your Panthers continue their rise up the standings.
 
It didn’t take long to get an answer. After 20 minutes of play, the Panthers were up 1-0 thanks to Nathan Horton, and Bryan McCabe fought Richards in one of three scraps during the opening period. The Cats never looked back, taking a 4-1 win in one of the most emotional and dominating performances of the season, and putting us within two points of fifth place Boston in the Eastern Conference.
 
Hats off to McCabe for dropping the gloves with the guy that injured one of our stars, and what more can you say about the play of Horton and Stephen Weiss? On Monday ESPN.com hockey writer Scott Burnside wrote about the young duo living up to their enormous potential, and I know Panthers fans have been waiting a few years to see Horton and Weiss among the league leaders in scoring (as of this morning, they are tied for 17th in points).
 
Heading into tomorrow night’s game against the Rangers at Madison Square Garden, the Cats are on a roll, going 5-1-1 in their last seven. And with two huge home games on the horizon – Sunday against Boston and New Year’s Eve against Montreal – I’m looking forward to a BankAtlantic Center packed with passionate Panthers fans, eager to reward their Cats for this great run. Remember, you can order you tickets to both of these games by calling 954-835-PUCK.
 
Thanks for reading and go Panthers.
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ABOUT MICHAEL YORMARK
SSE President & CEO

Since joining Sunrise Sports & Entertainment in September of 2003, Michael R. Yormark has guided the organization into a new era of growth and success.  For his efforts, devotion and dedication to SSE and the Florida Panthers, he was promoted to the position of President on Aug. 13, 2007.

Yormark and his staff have worked diligently to build and re-brand Florida Panthers L.L.L.P. into Sunrise Sports & Entertainment, a first-class sports and entertainment company, and to ensure that the BankAtlantic Center lives up to its reputation as the “Center of it All” in South Florida. SSE serves as an umbrella for a diverse portfolio of operating entities that includes the BankAtlantic Center, the Florida Panthers, incredible ICE, Sawgrass Live presented by BankAtlantic and the Oz real estate development project.

Yormark has built SSE into a comprehensive company with its values rooted in innovative marketing and public relations strategies, first-rate customer and client services, aggressive sales and diverse revenue pursuits. For that reason, Yormark and his staff were able to grow sponsorship sales significantly in a touch economy, maintain an average attendance of over 15,500 for Panthers games, renew over 90-percent of season ticket holders on an annual basis, and sell out all premium suite inventory (suites and clubs) for five straight years running.

In addition, Yormark has overseen dramatic improvements to the BankAtlantic Center in the last few years including two Las Vegas-style outdoor marqees’ and two huge Lobby Vision LED boards inside the arena’s lobby. He has also spearheaded an innovative sponsorship activation strategy that included the creation of his Brand Activation Team and led to the development of the Publix Kids Korner, IT’s Sugar Sweet Spot and various other branded destinations that are the first of their kind in the professional sports industry.

Yormark has been consistently recognized for his and the
company’s considerable success through national awards and exposure such as the SportsBusiness Journal’s Forty Under 40 Award, the Stanley Cup of Business, the City of Sunrise Business Leader Award, the South Florida Businss Journal’s Business of the Year Award Nomination, profiles in Newsweek magazine, Sports Illustrated and on CNBC, a top 12 worldwide ranking for the BankAtlantic Center in Pollstar Magazine, an Arena of the Year Nomination from Pollstar and more.


Yormark has also dedicated considerable time to the South Florida community including acting as President of the Sunrise Foundation, sitting on the board of the Boys & Girls Club of Broward County and being a member of the Young President’s Organization.

That said, Yormark continues to expand the business and build the SSE brand through projects such as the expansion of incredible ICE and the development of the area surrounding the BankAtlantic Center in Sunrise through Oz.
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