Home Talk 2 Us Instagram
MY360

MY360: Heating Up

Monday, 01.18.2010 / 10:13 AM / Blogs
Florida Panthers
Appropriately, the South Florida climate got warmer last week and so did your Panthers, who have taken seven out of a possible eight points in their last four games and are just two points out of a playoff spot with Atlanta at the BankAtlantic Center tonight.
 
With the Olympic break just around the corner, and a feverish stretch run immediately following, there’s no better time than the present to go on a hot streak, and Coach Pete DeBoer’s Cats have done just that thanks to a big jump in play from players like Rostislav Olesz and Cory Stillman.
 
Tomas Vokoun has been incredible in-between the pipes the last few games, and fans have to be excited that the Panthers, 3-0-1 in their last four, have had this recent success without the top line of Nathan Horton, Stephen Weiss and Michael Frolik carrying the team on their back.
 
Olesz himself has five goals in his last four games, and is playing some of the best hockey of his career, while Stillman had his best game since returning from injury with two goals and assist in the win over Tampa on Saturday night.
 
It should be an exciting game tonight against Atlanta, as only one point separates the two teams and we are both fighting for positioning in the Southeast Division, and the Eastern Conference.
 
That said, I also want to remind our season ticket holders that the 2010-11 Renewal Campaign has begun and you should be receiving your renewal packet starting this week. Our theme this year is “True Blue,” as we reward our season ticket holders that stay “True” to their team with incredible incentives.
 
As I’ve said in the past, being a season ticket holder with the Florida Panthers is the best value in professional sports, and with a host of new benefits this year, to go along with the existing perks, as well as frozen prices, that value will be even better for 2010-11.
 
Finally, tonight we are looking forward to hosting our second Project Unite event, this time with the City of Coral Springs. For those of you who don’t know, Project Unite is a new initiative designed to gain the support of local business leaders in SSE’s overall effort to continue to raise the profile and notoriety of the South Florida community.
 
Our inaugural event took place last Wednesday with the City of Sunrise and generated an incredible response from everyone in attendance, and we’re hoping for a similar reception tonight when the city that houses our wonderful practice facility incredible ICE, brings its local business leaders to the BankAtlantic Center.

That said, our organization remains focused on another crucial game tonight against the Atlanta Thrashers as the Cats look to stay hot before they head out on the road.
 
Thanks for reading and go Panthers. 
:
:

:
:
:
:
:
:
:
:
:
:
:
:
:
:

:
:
:
:
:
:
:
:
:
:
:
:
:
:
:
:
:
:
:
:

:
:
:
:
:
:
:
:
:
:
:
:
:
:
:
ABOUT MICHAEL YORMARK
SSE President & CEO

Since joining Sunrise Sports & Entertainment in September of 2003, Michael R. Yormark has guided the organization into a new era of growth and success.  For his efforts, devotion and dedication to SSE and the Florida Panthers, he was promoted to the position of President on Aug. 13, 2007.

Yormark and his staff have worked diligently to build and re-brand Florida Panthers L.L.L.P. into Sunrise Sports & Entertainment, a first-class sports and entertainment company, and to ensure that the BankAtlantic Center lives up to its reputation as the “Center of it All” in South Florida. SSE serves as an umbrella for a diverse portfolio of operating entities that includes the BankAtlantic Center, the Florida Panthers, incredible ICE, Sawgrass Live presented by BankAtlantic and the Oz real estate development project.

Yormark has built SSE into a comprehensive company with its values rooted in innovative marketing and public relations strategies, first-rate customer and client services, aggressive sales and diverse revenue pursuits. For that reason, Yormark and his staff were able to grow sponsorship sales significantly in a touch economy, maintain an average attendance of over 15,500 for Panthers games, renew over 90-percent of season ticket holders on an annual basis, and sell out all premium suite inventory (suites and clubs) for five straight years running.

In addition, Yormark has overseen dramatic improvements to the BankAtlantic Center in the last few years including two Las Vegas-style outdoor marqees’ and two huge Lobby Vision LED boards inside the arena’s lobby. He has also spearheaded an innovative sponsorship activation strategy that included the creation of his Brand Activation Team and led to the development of the Publix Kids Korner, IT’s Sugar Sweet Spot and various other branded destinations that are the first of their kind in the professional sports industry.

Yormark has been consistently recognized for his and the
company’s considerable success through national awards and exposure such as the SportsBusiness Journal’s Forty Under 40 Award, the Stanley Cup of Business, the City of Sunrise Business Leader Award, the South Florida Businss Journal’s Business of the Year Award Nomination, profiles in Newsweek magazine, Sports Illustrated and on CNBC, a top 12 worldwide ranking for the BankAtlantic Center in Pollstar Magazine, an Arena of the Year Nomination from Pollstar and more.


Yormark has also dedicated considerable time to the South Florida community including acting as President of the Sunrise Foundation, sitting on the board of the Boys & Girls Club of Broward County and being a member of the Young President’s Organization.

That said, Yormark continues to expand the business and build the SSE brand through projects such as the expansion of incredible ICE and the development of the area surrounding the BankAtlantic Center in Sunrise through Oz.
PAST BLOGS

OUR PARTNERS

 

FloridaPanthers.com is the official Web site of the Florida Panthers. Florida Panthers and floridapanthers.com are trademarks of the Florida Panthers Hockey Club, Ltd. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2014 Florida Panthers Hockey Club, Ltd and the National Hockey League. All Rights Reserved.