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MY360

MY360: Battling The Best

Friday, 01.29.2010 / 3:22 PM / Blogs
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MY360: Battling The Best
“A horse never runs so fast as when he has other horses to catch up and outpace.” – Ovid, Roman poet           
 
 
Tonight in D.C., your Florida Panthers take on the team that is currently the “lead horse” in the whole Eastern Conference – the Washington Capitals. Led by electric forward Alex Ovechkin, the Caps have won eight straight and are scoring goals at an alarming rate.
 
For your Panthers it represents an opportunity to take another crack at one of the league’s best, and also to continue the recent streak of hot play that now sees us tied for seventh in the Eastern Conference.
 
Led by goalie Tomas Vokoun and seemingly a different scoring hero every night, the Panthers are 5-1-1 in their last seven games, including a 2-1 win over Montreal on Tuesday and a 2-0 victory over Toronto on Saturday.
 
All told, Vokoun has allowed a paltry three goals in his last five games including two home shutouts, while head coach Pete DeBoer has seen great contributions from different sources including Shawn Matthias, Gregory Campbell, Kenndal McArdle and others.
 
Tonight in Washington, Vokoun and the unsung but streaking Cats have another chance to write a new chapter in their recent run up the standings. It should be an exciting one, so make sure to tune in live to Fox Sports Florida or 790 the Ticket for a 7 p.m. puck drop.
 
After tonight’s game, the Panthers are back in action at home in a huge matchup with fellow playoff contender the New York Islanders at 4 p.m. on Sunday, as part of a packed weekend that will also see the return of Mixed Martial Arts to the BankAtlantic Center.
 
On Saturday night Rockstar Strikeforce MMA will bring an incredible fight card to Sunrise including female star Cris Cyborg, and former NFL and UGa superstar Herschel Walker in his MMA debut.
 
Strikeforce is just another example of the wide array of events that we can successfully host here at the BankAtlantic Center, and the schedule only gets better over the next few months with more huge events such as Jay-Z, Taylor Swift, Eric Clapton, Bon Jovi and more.
 
With the Pro Bowl in town this weekend, and the Super Bowl just nine days away, the BankAtlantic Center will remain a hub of sports and entertainment for South Floridians and visitors alike.
 
Altogether, we will host five events in the seven days leading up to the big Colts-Saints matchup including three Panthers hockey games, the John Mayer concert on Thursday, Feb. 4 and the Dane Cook comedy show on Saturday, Feb. 6.
 
Even with the NFL taking over South Florida for the next week-plus, no venue will be busier between now and Super Bowl Sunday than the “Center of it All.”
 
Thanks for reading and go Panthers.
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ABOUT MICHAEL YORMARK
SSE President & CEO

Since joining Sunrise Sports & Entertainment in September of 2003, Michael R. Yormark has guided the organization into a new era of growth and success.  For his efforts, devotion and dedication to SSE, the Florida Panthers and the BankAtlantic Center, he was promoted to the position of President on Aug. 13, 2007.
 
Yormark and his staff have worked diligently to build and re-brand Florida Panthers L.L.L.P. into Sunrise Sports & Entertainment, a first-class sports and entertainment company, and to ensure that the BankAtlantic Center lives up to its reputation as the “Center of it All” in South Florida. SSE serves as an umbrella for a diverse portfolio of operating entities that includes the BankAtlantic Center, the Florida Panthers, incredible ICE, the SSE Media Network and the Oz real estate development project.
 
Yormark has built SSE into a comprehensive company with its values rooted in innovative marketing and public relations strategies, first-rate customer and client services, aggressive sales and diverse revenue pursuits. Under his leadership, the organization has retained his mantras of “dream big, dare to fail” and “anything is possible.”
 
In addition, Yormark has overseen dramatic improvements to the BankAtlantic Center in the last few years including two Las Vegas-style outdoor marquees’ and two huge Lobby Vision LED boards inside the arena’s lobby. He has also spearheaded an innovative sponsorship activation strategy that included the unprecedented venue naming rights partnership with BankAtlantic in 2005, the creation of his Brand Activation Team and the development of the Publix Kids Korner, IT’s Sugar Sweet Spot, groundbreaking Learning Experience Club House For Kids, and various other branded destinations that are the first of their kind in the professional sports industry.
 
Yormark has been consistently recognized for his tireless work ethic, creative philosophies and renowned leadership through national awards and exposure such as the SportsBusiness Journal’s Forty Under 40 Award, the Stanley Cup of Business, the City of Sunrise Business Leader Award, the South Florida Business Journal’s Business of the Year Award Nomination, profiles in Newsweek magazine, Sports Illustrated, American Way Magazine and on CNBC, one of the South Florida Sun Sentinel’s Most Influential People, a top 12 worldwide ranking for the BankAtlantic Center in Pollstar Magazine for 2009, an Arena of the Year Nomination from Pollstar and more.
 
Yormark has also dedicated considerable time to the South Florida community including acting as President of the City of Sunrise Foundation, sitting on the board of the Boys & Girls Club of Broward County and being a member of the Young President’s Organization.
 
That said, Yormark continues to expand the business and build the SSE brand through projects such as the expansion of incredible ICE and the development of the area surrounding the BankAtlantic Center in Sunrise through Oz.
 
Before joining SSE, Yormark spent four seasons with Palace Sports & Entertainment and the Tampa Bay Lightning, most recently as Executive Vice President, where he was a Tampa Bay Business Journal Forty Under 40 Award Winner and brokered the naming rights partnership that saw the Ice Palace become the St. Pete Times Forum. He has also served as Vice President of Integrated Sales and Broadcasting for the Columbus Blue Jackets. He began his professional career in corporate sponsorship sales with the New York Yankees and eventually joined the media rep firm Katz Communications in New York City, where he oversaw sports sponsorship sales for their affiliated television stations. From there, Yormark joined Front Row Communications, the marketing and broadcasting arm of Wayne Huizenga's sports holdings. In four years as Vice President of Sales for Front Row, he helped rebuild Sportschannel Florida and assisted in the opening of the BankAtlantic Center.
 
Yormark and his wife Dana and daughter Sophia reside in Boca Raton.
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