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Florida Panthers Announce 4th Period Driven By Lexus

Panthers offseason sponsored by luxury automotive manufacturer

Tuesday, 04.20.2010 / 5:06 PM ET / News
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Florida Panthers Announce 4th Period Driven By Lexus
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today the Florida Panthers 4th Period Driven by Lexus, the official branding for all Cats offseason news and initiatives.
As part of this fully integrated promotion, a first for Lexus and the Panthers organization, the name and official 4th Period logo will be incorporated in to all of the Cats marketing, public relations and media initiatives including press releases, promotional campaigns, television and radio programming, community events, FloridaPanthers.com and through social media, and more.
“We are thrilled to announce longstanding partners Lexus as the first presenting sponsor of the Florida Panthers offseason,” said SSE president & COO Michael Yormark. “This offseason will undoubtedly be an exciting one for the Panthers organization with the draft lottery upcoming, a high pick in June’s NHL Entry Draft expected, and an exciting free agency period on the horizon in July. Not to mention the incredible schedule of community events we have scheduled throughout the Summer, all part of the Panthers 4th Period driven by Lexus.”
Examples of offseason initiatives include the Panthers Countdown Caravan, Draft Party, free agency transactions and more, which will all be part of the Panthers 4th Period driven by Lexus.
Lexus and the South Florida Lexus Dealers are longtime sponsors of SSE and a Pillar Partner as the official luxury vehicle of the Florida Panthers and the BankAtlantic Center.  Lexus’ current partnership includes the Lexus Club & Suite Level and the Lexus VIP Parking Lots.
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.

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