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Panthers And Hi-Voltage Announce Marketing Campaign For 2010-11 NHL Season

Thursday, 06.03.2010 / 8:00 PM / News
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Panthers And Hi-Voltage Announce Marketing Campaign For 2010-11 NHL Season
SUNRISE, Fla. – Sunrise Sports & Entertainment and Hi-Voltage Advertising of Boca Raton announced today the new Florida Panthers marketing campaign for the 2010-11 NHL season.
 
This fully integrated campaign appeals to the passionate and emotional experience and party atmosphere of Panthers home games at the BankAtlantic Center. From the moment Panthers fans enter the BankAtlantic Center parking lot (for free), to puck drop, to the in-game action, to intermission, to the last exciting minutes of the third period, to the final buzzer, to the postgame celebration – Cats hockey represents an incredible, fun experience for fans of all ages, and the entire family.
 
The campaign, which was developed by Hi-Voltage president Pete Gary and his team, will be activated through television, radio, online, outdoor, print, in-arena and through the SSE Media Network. Activation begins today with radio spots entitled, “Playground.”
 
“Florida Panthers hockey at the BankAtlantic Center is unique in that it captivates fans through both the action on the ice and the excitement of the in-arena experience,” said Panthers president & COO Michael Yormark. “There is no doubt that Cats hockey provides the best entertainment value and most fun sports atmosphere in South Florida. During the 2010-11 season, the real party is at the BankAtlantic Center.”
 
“I’d also like to commend Pete Gary and his staff at Hi-Voltage for capturing the essence of that party experience through all of their radio and television spots and advertising designs.”
 
"Our goal at Hi-Voltage was to create a commercial featuring the entertainment experience for the first-timer to the diehard hockey fan,” said Gary.  “We wanted to showcase the fun, excitement and party atmosphere of being at the BankAtlantic Center for a Panthers game, whether it was with your family or with your friends for a night out.”
 
As part of the new campaign launch, the Panthers are encouraging fans to bring their friends to the party with a “Buy One, Get One Half Off” offer on season ticket plans (full, half & mini) that will run from now until June 25, the day of the 2010 NHL Entry Draft. To take advantage of the special offer call (954) 835-PUCK.
 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.
 
UPCOMING EVENTS

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - BOS 82 54 19 9 261 177 117
2 y - PIT 82 51 24 7 249 207 109
3 x - TBL 82 46 27 9 240 215 101
4 x - MTL 82 46 28 8 215 204 100
5 x - NYR 82 45 31 6 218 193 96
6 x - PHI 82 42 30 10 236 235 94
7 x - CBJ 82 43 32 7 231 216 93
8 x - DET 82 39 28 15 222 230 93
9 WSH 82 38 30 14 235 240 90
10 NJD 82 35 29 18 197 208 88
11 OTT 82 37 31 14 236 265 88
12 TOR 82 38 36 8 231 256 84
13 CAR 82 36 35 11 207 230 83
14 NYI 82 34 37 11 225 267 79
15 FLA 82 29 45 8 196 268 66
16 BUF 82 21 51 10 157 248 52

STATS

2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 76 16 22 -14 38
S. Upshall 76 15 22 1 37
B. Campbell 82 7 30 -6 37
B. Boyes 78 21 15 -6 36
S. Bergenheim 62 16 13 -16 29
J. Huberdeau 69 9 19 -5 28
T. Fleischmann 80 8 20 -18 28
T. Gilbert 73 3 25 -5 28
B. Pirri 49 13 12 6 25
A. Barkov 54 8 16 -3 24
 
GOALIES: W L OT Sv% GAA
R. Luongo 25 23 7 .919 2.40
S. Clemmensen 6 7 1 .896 3.09
 
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