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Panthers And Hi-Voltage Announce Marketing Campaign For 2010-11 NHL Season

Thursday, 06.03.2010 / 8:00 PM / News
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Panthers And Hi-Voltage Announce Marketing Campaign For 2010-11 NHL Season
SUNRISE, Fla. – Sunrise Sports & Entertainment and Hi-Voltage Advertising of Boca Raton announced today the new Florida Panthers marketing campaign for the 2010-11 NHL season.
 
This fully integrated campaign appeals to the passionate and emotional experience and party atmosphere of Panthers home games at the BankAtlantic Center. From the moment Panthers fans enter the BankAtlantic Center parking lot (for free), to puck drop, to the in-game action, to intermission, to the last exciting minutes of the third period, to the final buzzer, to the postgame celebration – Cats hockey represents an incredible, fun experience for fans of all ages, and the entire family.
 
The campaign, which was developed by Hi-Voltage president Pete Gary and his team, will be activated through television, radio, online, outdoor, print, in-arena and through the SSE Media Network. Activation begins today with radio spots entitled, “Playground.”
 
“Florida Panthers hockey at the BankAtlantic Center is unique in that it captivates fans through both the action on the ice and the excitement of the in-arena experience,” said Panthers president & COO Michael Yormark. “There is no doubt that Cats hockey provides the best entertainment value and most fun sports atmosphere in South Florida. During the 2010-11 season, the real party is at the BankAtlantic Center.”
 
“I’d also like to commend Pete Gary and his staff at Hi-Voltage for capturing the essence of that party experience through all of their radio and television spots and advertising designs.”
 
"Our goal at Hi-Voltage was to create a commercial featuring the entertainment experience for the first-timer to the diehard hockey fan,” said Gary.  “We wanted to showcase the fun, excitement and party atmosphere of being at the BankAtlantic Center for a Panthers game, whether it was with your family or with your friends for a night out.”
 
As part of the new campaign launch, the Panthers are encouraging fans to bring their friends to the party with a “Buy One, Get One Half Off” offer on season ticket plans (full, half & mini) that will run from now until June 25, the day of the 2010 NHL Entry Draft. To take advantage of the special offer call (954) 835-PUCK.
 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.
 
UPCOMING EVENTS

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 PIT 31 21 6 4 99 71 46
2 TBL 33 20 10 3 110 87 43
3 NYI 31 21 10 0 99 89 42
4 DET 32 17 7 8 92 80 42
5 MTL 33 20 11 2 88 82 42
6 TOR 32 19 10 3 110 91 41
7 FLA 30 14 8 8 68 76 36
8 WSH 31 15 10 6 91 85 36
9 BOS 32 16 13 3 81 83 35
10 NYR 29 15 10 4 89 79 34
11 OTT 31 13 12 6 82 86 32
12 CBJ 31 13 15 3 76 100 29
13 PHI 31 11 14 6 81 92 28
14 BUF 32 13 17 2 62 100 28
15 NJD 33 11 16 6 74 96 28
16 CAR 31 9 19 3 66 88 21

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 30 12 7 2 19
A. Ekblad 30 5 13 5 18
J. Jokinen 29 3 13 -1 16
B. Boyes 29 5 9 0 14
J. Hayes 23 7 6 2 13
J. Huberdeau 27 3 9 2 12
V. Trocheck 19 2 9 4 11
S. Bergenheim 20 5 4 2 9
S. Upshall 19 4 5 1 9
T. Fleischmann 28 3 5 7 8
 
GOALIES: W L OT Sv% GAA
R. Luongo 12 6 6 .926 2.24
A. Montoya 2 2 2 .915 2.27
 
FloridaPanthers.com is the official Web site of the Florida Panthers. Florida Panthers and floridapanthers.com are trademarks of the Florida Panthers Hockey Club, Ltd. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2014 Florida Panthers Hockey Club, Ltd and the National Hockey League. All Rights Reserved.