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Panthers And Hi-Voltage Announce Marketing Campaign For 2010-11 NHL Season

Thursday, 06.03.2010 / 8:00 PM / News
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Panthers And Hi-Voltage Announce Marketing Campaign For 2010-11 NHL Season
SUNRISE, Fla. – Sunrise Sports & Entertainment and Hi-Voltage Advertising of Boca Raton announced today the new Florida Panthers marketing campaign for the 2010-11 NHL season.
 
This fully integrated campaign appeals to the passionate and emotional experience and party atmosphere of Panthers home games at the BankAtlantic Center. From the moment Panthers fans enter the BankAtlantic Center parking lot (for free), to puck drop, to the in-game action, to intermission, to the last exciting minutes of the third period, to the final buzzer, to the postgame celebration – Cats hockey represents an incredible, fun experience for fans of all ages, and the entire family.
 
The campaign, which was developed by Hi-Voltage president Pete Gary and his team, will be activated through television, radio, online, outdoor, print, in-arena and through the SSE Media Network. Activation begins today with radio spots entitled, “Playground.”
 
“Florida Panthers hockey at the BankAtlantic Center is unique in that it captivates fans through both the action on the ice and the excitement of the in-arena experience,” said Panthers president & COO Michael Yormark. “There is no doubt that Cats hockey provides the best entertainment value and most fun sports atmosphere in South Florida. During the 2010-11 season, the real party is at the BankAtlantic Center.”
 
“I’d also like to commend Pete Gary and his staff at Hi-Voltage for capturing the essence of that party experience through all of their radio and television spots and advertising designs.”
 
"Our goal at Hi-Voltage was to create a commercial featuring the entertainment experience for the first-timer to the diehard hockey fan,” said Gary.  “We wanted to showcase the fun, excitement and party atmosphere of being at the BankAtlantic Center for a Panthers game, whether it was with your family or with your friends for a night out.”
 
As part of the new campaign launch, the Panthers are encouraging fans to bring their friends to the party with a “Buy One, Get One Half Off” offer on season ticket plans (full, half & mini) that will run from now until June 25, the day of the 2010 NHL Entry Draft. To take advantage of the special offer call (954) 835-PUCK.
 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.
 

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 62 41 16 5 171 135 87
2 NYI 64 41 21 2 205 179 84
3 NYR 61 38 17 6 192 152 82
4 TBL 64 38 20 6 210 171 82
5 DET 61 35 15 11 180 159 81
6 PIT 62 36 17 9 181 155 81
7 WSH 64 34 20 10 188 159 78
8 BOS 62 31 22 9 165 161 71
9 FLA 63 28 22 13 154 178 69
10 PHI 63 27 25 11 168 183 65
11 OTT 60 27 23 10 171 163 64
12 NJD 63 26 27 10 141 164 62
13 CBJ 62 26 32 4 160 196 56
14 CAR 61 24 30 7 142 162 55
15 TOR 63 25 33 5 170 193 55
16 BUF 63 19 39 5 123 212 43

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 63 22 16 -8 38
J. Huberdeau 60 9 27 4 36
J. Jokinen 62 6 28 0 34
A. Ekblad 63 10 23 8 33
B. Boyes 61 11 21 9 32
J. Jagr 59 12 19 -9 31
J. Hayes 54 17 10 -5 27
B. Campbell 63 3 20 3 23
A. Barkov 52 10 12 -4 22
T. Fleischmann 52 7 14 12 21
 
GOALIES: W L OT Sv% GAA
R. Luongo 23 16 11 .920 2.40
A. Montoya 5 6 2 .891 2.98
 
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