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MY360

MY360: Lighting The Night

Wednesday, 07.21.2010 / 5:48 PM ET / Blogs
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MY360: Lighting The Night
As Chair of the Leukemia & Lymphoma Society’s 2010 Light The Night Walk in Broward County, I’ve had the opportunity to interact with a number of blood cancer survivors and hear their stories of how LLS and Light The Night changed their lives.
 
Earlier today, I spoke at the Light The Night Kickoff Luncheon at the Hard Rock Hotel & Casino’s Comedy Improv. In attendance were honored heroes and cancer survivors C.J. George and Jamison Herron, and over 150 Light The Night walkers who are committed to raising money for cancer research and awareness.
 
Thus far, the Florida Panthers have raised over $32,000 to support Light The Night, but we still have a long way to go to reach our goal of $100,000. So, if there are any fans out there that want to lend their support, I urge you to log on to http://pages.lightthenight.org/sfl/Huizenga10/myormark and make a donation today. Or you can sign up to walk on Nov. 13 in downtown Ft. Lauderdale.
 
In the 1960’s, a child that was diagnosed with Acute Leukemia had a 5-percent chance of surviving their cancer diagnosis.  Today, that child has close to a 90-percent chance of survival. Our goal is a 100-percent survival rate and finding a cure for this terrible disease. We need all the help we can get to accomplish that goal.
 
Meanwhile, as we continue to prepare for Panthers Opening Night 2010, we are extremely excited about what new General Manager Dale Tallon continues to do to position this franchise for future success. Clearly, he orchestrated an incredible performace at the Draft in Los Angeles that led to praise both locally and nationally, and he made some shrewd free agent signings in forward Chris Higgins and defenseman Nathan Paetsch. As a Panthers fan, there is certainly reason to be excited and, as Dale says, he won’t stop looking for ways to improve our team.
 
On the business side, with the new Miami royalty in town, we got creative with our Seats Fit For A King promotion. With season tickets on sale for $23 per game in the lower bowl and $6 in the upper bowl, we saw a great spike in sales, and were able to generate some incredible media coverage as well.
 
Quite frankly, with LeBron James, Dwyane Wade and Chris Bosh teaming up for the Miami Heat, the sports landscape in South Florida has changed for the better. We now have to be considered one of the hottest sports markets in the US, and we have to work hard as a franchise to be a part of that. Championships are the expectation now, and I think our general manager would agree with that. As he has said, our goal is to make the playoffs and become a contender for the Stanley Cup. As a fan, that’s what you want to hear.
 
Like many fans, I can’t wait to drop the puck on the 2010-11 season, but for anyone looking to get a hockey fix in July, tomorrow night’s Cats Cookout is a great opportunity. Hosting will be ’96 Panther and new Assistant Coach Gord Murphy, new Assistant GM Mike Santos, as well as young forward Shawn Matthias. Log on to FloridaPanthers.com for more information.
 
While our hockey franchise is clearly headed in the right direction, the BankAtlantic Center continues to establish itself as one of the top arena venues in the world. Ranked No. 8 in the US and No. 21 worldwide in the recent Pollstar magazine rankings, the “Center of it All” will host a number of big shows in August including Aerosmith, Justin Bieber and American Idols. That said, VP of Event Programming Matt Bell and I will be out in LA meeting with promoters next week and anticipate announcing more exciting BankAtlantic Center shows in the coming weeks.
 
Thanks for reading and go Panthers.
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ABOUT MICHAEL YORMARK
SSE President & CEO

Since joining Sunrise Sports & Entertainment in September of 2003, Michael R. Yormark has guided the organization into a new era of growth and success.  For his efforts, devotion and dedication to SSE, the Florida Panthers and the BankAtlantic Center, he was promoted to the position of President on Aug. 13, 2007.
 
Yormark and his staff have worked diligently to build and re-brand Florida Panthers L.L.L.P. into Sunrise Sports & Entertainment, a first-class sports and entertainment company, and to ensure that the BankAtlantic Center lives up to its reputation as the “Center of it All” in South Florida. SSE serves as an umbrella for a diverse portfolio of operating entities that includes the BankAtlantic Center, the Florida Panthers, incredible ICE, the SSE Media Network and the Oz real estate development project.
 
Yormark has built SSE into a comprehensive company with its values rooted in innovative marketing and public relations strategies, first-rate customer and client services, aggressive sales and diverse revenue pursuits. Under his leadership, the organization has retained his mantras of “dream big, dare to fail” and “anything is possible.”
 
In addition, Yormark has overseen dramatic improvements to the BankAtlantic Center in the last few years including two Las Vegas-style outdoor marquees’ and two huge Lobby Vision LED boards inside the arena’s lobby. He has also spearheaded an innovative sponsorship activation strategy that included the unprecedented venue naming rights partnership with BankAtlantic in 2005, the creation of his Brand Activation Team and the development of the Publix Kids Korner, IT’s Sugar Sweet Spot, groundbreaking Learning Experience Club House For Kids, and various other branded destinations that are the first of their kind in the professional sports industry.
 
Yormark has been consistently recognized for his tireless work ethic, creative philosophies and renowned leadership through national awards and exposure such as the SportsBusiness Journal’s Forty Under 40 Award, the Stanley Cup of Business, the City of Sunrise Business Leader Award, the South Florida Business Journal’s Business of the Year Award Nomination, profiles in Newsweek magazine, Sports Illustrated, American Way Magazine and on CNBC, one of the South Florida Sun Sentinel’s Most Influential People, a top 12 worldwide ranking for the BankAtlantic Center in Pollstar Magazine for 2009, an Arena of the Year Nomination from Pollstar and more.
 
Yormark has also dedicated considerable time to the South Florida community including acting as President of the City of Sunrise Foundation, sitting on the board of the Boys & Girls Club of Broward County and being a member of the Young President’s Organization.
 
That said, Yormark continues to expand the business and build the SSE brand through projects such as the expansion of incredible ICE and the development of the area surrounding the BankAtlantic Center in Sunrise through Oz.
 
Before joining SSE, Yormark spent four seasons with Palace Sports & Entertainment and the Tampa Bay Lightning, most recently as Executive Vice President, where he was a Tampa Bay Business Journal Forty Under 40 Award Winner and brokered the naming rights partnership that saw the Ice Palace become the St. Pete Times Forum. He has also served as Vice President of Integrated Sales and Broadcasting for the Columbus Blue Jackets. He began his professional career in corporate sponsorship sales with the New York Yankees and eventually joined the media rep firm Katz Communications in New York City, where he oversaw sports sponsorship sales for their affiliated television stations. From there, Yormark joined Front Row Communications, the marketing and broadcasting arm of Wayne Huizenga's sports holdings. In four years as Vice President of Sales for Front Row, he helped rebuild Sportschannel Florida and assisted in the opening of the BankAtlantic Center.
 
Yormark and his wife Dana and daughter Sophia reside in Boca Raton.
PAST BLOGS

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - NYR 82 53 22 7 252 192 113
2 y - MTL 82 50 22 10 221 189 110
3 x - TBL 82 50 24 8 262 211 108
4 x - WSH 82 45 26 11 242 203 101
5 x - NYI 82 47 28 7 252 230 101
6 x - DET 82 43 25 14 235 221 100
7 x - OTT 82 43 26 13 238 215 99
8 x - PIT 82 43 27 12 221 210 98
9 BOS 82 41 27 14 213 211 96
10 FLA 82 38 29 15 206 223 91
11 CBJ 82 42 35 5 236 250 89
12 PHI 82 33 31 18 215 234 84
13 NJD 82 32 36 14 181 216 78
14 CAR 82 30 41 11 188 226 71
15 TOR 82 30 44 8 211 262 68
16 BUF 82 23 51 8 161 274 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Huberdeau 79 15 39 10 54
J. Jokinen 81 8 36 -2 44
N. Bjugstad 72 24 19 -7 43
A. Ekblad 81 12 27 12 39
B. Boyes 78 14 24 11 38
A. Barkov 71 16 20 -4 36
J. Hayes 72 19 16 -4 35
B. Campbell 82 3 24 4 27
B. Pirri 49 22 2 6 24
D. Bolland 53 6 17 4 23
 
GOALIES: W L OT Sv% GAA
R. Luongo 28 19 12 .921 2.35
A. Montoya 6 7 2 .892 3.01
 
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