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MY360: Lighting The Night

Wednesday, 07.21.2010 / 5:48 PM / Blogs
Florida Panthers
As Chair of the Leukemia & Lymphoma Society’s 2010 Light The Night Walk in Broward County, I’ve had the opportunity to interact with a number of blood cancer survivors and hear their stories of how LLS and Light The Night changed their lives.
 
Earlier today, I spoke at the Light The Night Kickoff Luncheon at the Hard Rock Hotel & Casino’s Comedy Improv. In attendance were honored heroes and cancer survivors C.J. George and Jamison Herron, and over 150 Light The Night walkers who are committed to raising money for cancer research and awareness.
 
Thus far, the Florida Panthers have raised over $32,000 to support Light The Night, but we still have a long way to go to reach our goal of $100,000. So, if there are any fans out there that want to lend their support, I urge you to log on to http://pages.lightthenight.org/sfl/Huizenga10/myormark and make a donation today. Or you can sign up to walk on Nov. 13 in downtown Ft. Lauderdale.
 
In the 1960’s, a child that was diagnosed with Acute Leukemia had a 5-percent chance of surviving their cancer diagnosis.  Today, that child has close to a 90-percent chance of survival. Our goal is a 100-percent survival rate and finding a cure for this terrible disease. We need all the help we can get to accomplish that goal.
 
Meanwhile, as we continue to prepare for Panthers Opening Night 2010, we are extremely excited about what new General Manager Dale Tallon continues to do to position this franchise for future success. Clearly, he orchestrated an incredible performace at the Draft in Los Angeles that led to praise both locally and nationally, and he made some shrewd free agent signings in forward Chris Higgins and defenseman Nathan Paetsch. As a Panthers fan, there is certainly reason to be excited and, as Dale says, he won’t stop looking for ways to improve our team.
 
On the business side, with the new Miami royalty in town, we got creative with our Seats Fit For A King promotion. With season tickets on sale for $23 per game in the lower bowl and $6 in the upper bowl, we saw a great spike in sales, and were able to generate some incredible media coverage as well.
 
Quite frankly, with LeBron James, Dwyane Wade and Chris Bosh teaming up for the Miami Heat, the sports landscape in South Florida has changed for the better. We now have to be considered one of the hottest sports markets in the US, and we have to work hard as a franchise to be a part of that. Championships are the expectation now, and I think our general manager would agree with that. As he has said, our goal is to make the playoffs and become a contender for the Stanley Cup. As a fan, that’s what you want to hear.
 
Like many fans, I can’t wait to drop the puck on the 2010-11 season, but for anyone looking to get a hockey fix in July, tomorrow night’s Cats Cookout is a great opportunity. Hosting will be ’96 Panther and new Assistant Coach Gord Murphy, new Assistant GM Mike Santos, as well as young forward Shawn Matthias. Log on to FloridaPanthers.com for more information.
 
While our hockey franchise is clearly headed in the right direction, the BankAtlantic Center continues to establish itself as one of the top arena venues in the world. Ranked No. 8 in the US and No. 21 worldwide in the recent Pollstar magazine rankings, the “Center of it All” will host a number of big shows in August including Aerosmith, Justin Bieber and American Idols. That said, VP of Event Programming Matt Bell and I will be out in LA meeting with promoters next week and anticipate announcing more exciting BankAtlantic Center shows in the coming weeks.
 
Thanks for reading and go Panthers.
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ABOUT MICHAEL YORMARK
SSE President & CEO

Since joining Sunrise Sports & Entertainment in September of 2003, Michael R. Yormark has guided the organization into a new era of growth and success.  For his efforts, devotion and dedication to SSE, the Florida Panthers and the BankAtlantic Center, he was promoted to the position of President on Aug. 13, 2007.
 
Yormark and his staff have worked diligently to build and re-brand Florida Panthers L.L.L.P. into Sunrise Sports & Entertainment, a first-class sports and entertainment company, and to ensure that the BankAtlantic Center lives up to its reputation as the “Center of it All” in South Florida. SSE serves as an umbrella for a diverse portfolio of operating entities that includes the BankAtlantic Center, the Florida Panthers, incredible ICE, the SSE Media Network and the Oz real estate development project.
 
Yormark has built SSE into a comprehensive company with its values rooted in innovative marketing and public relations strategies, first-rate customer and client services, aggressive sales and diverse revenue pursuits. Under his leadership, the organization has retained his mantras of “dream big, dare to fail” and “anything is possible.”
 
In addition, Yormark has overseen dramatic improvements to the BankAtlantic Center in the last few years including two Las Vegas-style outdoor marquees’ and two huge Lobby Vision LED boards inside the arena’s lobby. He has also spearheaded an innovative sponsorship activation strategy that included the unprecedented venue naming rights partnership with BankAtlantic in 2005, the creation of his Brand Activation Team and the development of the Publix Kids Korner, IT’s Sugar Sweet Spot, groundbreaking Learning Experience Club House For Kids, and various other branded destinations that are the first of their kind in the professional sports industry.
 
Yormark has been consistently recognized for his tireless work ethic, creative philosophies and renowned leadership through national awards and exposure such as the SportsBusiness Journal’s Forty Under 40 Award, the Stanley Cup of Business, the City of Sunrise Business Leader Award, the South Florida Business Journal’s Business of the Year Award Nomination, profiles in Newsweek magazine, Sports Illustrated, American Way Magazine and on CNBC, one of the South Florida Sun Sentinel’s Most Influential People, a top 12 worldwide ranking for the BankAtlantic Center in Pollstar Magazine for 2009, an Arena of the Year Nomination from Pollstar and more.
 
Yormark has also dedicated considerable time to the South Florida community including acting as President of the City of Sunrise Foundation, sitting on the board of the Boys & Girls Club of Broward County and being a member of the Young President’s Organization.
 
That said, Yormark continues to expand the business and build the SSE brand through projects such as the expansion of incredible ICE and the development of the area surrounding the BankAtlantic Center in Sunrise through Oz.
 
Before joining SSE, Yormark spent four seasons with Palace Sports & Entertainment and the Tampa Bay Lightning, most recently as Executive Vice President, where he was a Tampa Bay Business Journal Forty Under 40 Award Winner and brokered the naming rights partnership that saw the Ice Palace become the St. Pete Times Forum. He has also served as Vice President of Integrated Sales and Broadcasting for the Columbus Blue Jackets. He began his professional career in corporate sponsorship sales with the New York Yankees and eventually joined the media rep firm Katz Communications in New York City, where he oversaw sports sponsorship sales for their affiliated television stations. From there, Yormark joined Front Row Communications, the marketing and broadcasting arm of Wayne Huizenga's sports holdings. In four years as Vice President of Sales for Front Row, he helped rebuild Sportschannel Florida and assisted in the opening of the BankAtlantic Center.
 
Yormark and his wife Dana and daughter Sophia reside in Boca Raton.
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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - BOS 82 54 19 9 261 177 117
2 y - PIT 82 51 24 7 249 207 109
3 x - TBL 82 46 27 9 240 215 101
4 x - MTL 82 46 28 8 215 204 100
5 x - NYR 82 45 31 6 218 193 96
6 x - PHI 82 42 30 10 236 235 94
7 x - CBJ 82 43 32 7 231 216 93
8 x - DET 82 39 28 15 222 230 93
9 WSH 82 38 30 14 235 240 90
10 NJD 82 35 29 18 197 208 88
11 OTT 82 37 31 14 236 265 88
12 TOR 82 38 36 8 231 256 84
13 CAR 82 36 35 11 207 230 83
14 NYI 82 34 37 11 225 267 79
15 FLA 82 29 45 8 196 268 66
16 BUF 82 21 51 10 157 248 52

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2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 76 16 22 -14 38
S. Upshall 76 15 22 1 37
B. Campbell 82 7 30 -6 37
B. Boyes 78 21 15 -6 36
S. Bergenheim 62 16 13 -16 29
J. Huberdeau 69 9 19 -5 28
T. Fleischmann 80 8 20 -18 28
T. Gilbert 73 3 25 -5 28
B. Pirri 49 13 12 6 25
A. Barkov 54 8 16 -3 24
 
GOALIES: W L OT Sv% GAA
R. Luongo 25 23 7 .919 2.40
S. Clemmensen 6 7 1 .896 3.09
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