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Panthers Launch “The Perfect Plan” Ticket Sales Campaign

GM Dale Tallon builds the team and Panthers fans can build the perfect ticket plan

Thursday, 08.5.2010 / 1:09 PM ET / Tickets
Florida Panthers
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Panthers Launch \u201CThe Perfect Plan\u201D Ticket Sales Campaign
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today the new “The Perfect Plan” Florida Panthers ticket sales campaign featuring Panthers GM Dale Tallon. While Tallon builds the Panthers team on the ice, fans can build the perfect ticket plan.
As part of the campaign, fans will have the opportunity to pick their seat location, name their price, and receive a response from a Panthers ticket sales executive within 24 hours. “The Perfect Plan” is only available on select ticket locations and season ticket packages and only for a limited time.

“’The Perfect Plan’ is an unprecedented ticket sales campaign in pro sports and puts the power of negotiation in the hands of our fans,” said Panthers president & COO Michael Yormark. “Borrowing from the travel industry, for a limited time Panthers fans can name their price and seat location and try to make a deal. And with GM Dale Tallon moving quickly to turn this franchise in to a contender, this is a once in a lifetime opportunity for fans to get in now, before it’s too late.”
“The Perfect Plan” will be activated through radio, online, print and in-arena advertising, and through the SSE Media Network. For more information about “The Perfect Plan” fans can call 954.835.PUCK or log on to FloridaPanthers.com.
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year.

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