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Party City To Sponsor Upper Bowl Covers During Florida Panthers Home Games

Covers are part of more intimate BankAtlantic Center Capacity 
that will enhance the “party atmosphere” during Cats home games; 
Panthers on pace for 10,000 full season ticket equivalents

Wednesday, 08.25.2010 / 12:00 PM / News
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Party City To Sponsor Upper Bowl Covers During Florida Panthers Home Games
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Party City – the leader in the party goods industry and presenting sponsor of the 2010-11 Florida Panthers NHL season – will add exposure on the BankAtlantic Center’s upper bowl covers during Cats home games to it’s multi-year marketing partnership. 


As part of an overall focus on enhancing the fan experience and party atmosphere at the BankAtlantic Center, the Florida Panthers will cover 22 upper bowl sections for Cats regular season home games, leading to a more intimate seating capacity of 17,040. Party City will receive exposure on 16 of those covered sections, while the remaining six will feature Florida Panthers team branding. 


Thus far this offseason, the scarcity of available tickets has led to the Panthers pacing toward more than 10,000 full season ticket equivalents – the most in three seasons – prior to Opening Night on Oct. 16.


“We continue to work with our new partners at Party City to enhance the overall fan experience and party atmosphere during Panthers home games at the BankAtlantic Center,” said SSE president & COO Michael Yormark. “It is an incredibly natural fit for Party City to receive exposure on the upper bowl covers that will help to make the BankAtlantic Center a more intimate and exciting setting during the 2010-11 season. Overall, this partnership is extremely unique in it’s customized, time-sensitive elements that will adjust based on Party City’s own targeted marketing efforts. This is yet another example of SSE’s distinctive ability to create tailor-fit brand activation packages for its partners.”


In addition to exposure on the upper bowl covers and presenting sponsorship of the Panthers regular season, Party City will also receive LED signage, an interactive kiosk in the BankAtlantic Center’s main lobby, collateral distribution, LobbyVision commercials, Pantherland bag stuffers, exposure on FloridaPanthers.com and entitlement of the party rooms at the Saveology.com Iceplex, and more. Party City will also sponsor the in-game Happy Birthday feature and the Post-game Win Celebration during home Panthers games at the BankAtlantic Center. 


The Halloween, New Year’s and Graduation promotions will give Party City enhanced exposure in the days leading up to each of these time-sensitive events. During these time periods, Party City will have customized messaging i.e. “It’s Halloween All Month Long,” “Countdown To New Year’s,” etc., that will be featured in-arena and on radio, television and FloridaPanthers.com. 


 
Party City is the leader in the party goods industry, America's largest specialty party goods chain and the country's premiere Halloween specialty retailer. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. Party City is a division of Amscan Holdings, Inc. and has its headquarters in Rockaway, New Jersey.


 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 TBL 48 30 14 4 156 127 64
2 NYI 46 31 14 1 151 129 63
3 DET 47 27 11 9 139 119 63
4 MTL 45 29 13 3 123 106 61
5 PIT 46 26 12 8 138 117 60
6 NYR 44 27 13 4 134 106 58
7 WSH 46 24 13 9 137 120 57
8 BOS 48 25 16 7 126 121 57
9 FLA 44 20 14 10 107 122 50
10 OTT 46 19 18 9 126 128 47
11 TOR 48 22 23 3 142 150 47
12 PHI 48 19 22 7 130 146 45
13 CBJ 45 20 22 3 113 142 43
14 NJD 47 17 22 8 107 134 42
15 CAR 46 16 25 5 98 120 37
16 BUF 47 14 30 3 89 167 31

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 44 15 12 1 27
J. Huberdeau 41 8 17 1 25
A. Ekblad 44 6 19 7 25
J. Jokinen 43 4 20 0 24
J. Hayes 36 13 7 1 20
B. Boyes 42 9 11 1 20
S. Bergenheim 33 7 9 4 16
T. Fleischmann 38 5 8 9 13
V. Trocheck 28 4 9 6 13
D. Kulikov 39 1 12 -2 13
 
GOALIES: W L OT Sv% GAA
R. Luongo 17 10 8 .923 2.32
A. Montoya 3 4 2 .887 3.09
 
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