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Party City To Sponsor Upper Bowl Covers During Florida Panthers Home Games

Covers are part of more intimate BankAtlantic Center Capacity 
that will enhance the “party atmosphere” during Cats home games; 
Panthers on pace for 10,000 full season ticket equivalents

Wednesday, 08.25.2010 / 12:00 PM ET / News
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Party City To Sponsor Upper Bowl Covers During Florida Panthers Home Games
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Party City – the leader in the party goods industry and presenting sponsor of the 2010-11 Florida Panthers NHL season – will add exposure on the BankAtlantic Center’s upper bowl covers during Cats home games to it’s multi-year marketing partnership. 


As part of an overall focus on enhancing the fan experience and party atmosphere at the BankAtlantic Center, the Florida Panthers will cover 22 upper bowl sections for Cats regular season home games, leading to a more intimate seating capacity of 17,040. Party City will receive exposure on 16 of those covered sections, while the remaining six will feature Florida Panthers team branding. 


Thus far this offseason, the scarcity of available tickets has led to the Panthers pacing toward more than 10,000 full season ticket equivalents – the most in three seasons – prior to Opening Night on Oct. 16.


“We continue to work with our new partners at Party City to enhance the overall fan experience and party atmosphere during Panthers home games at the BankAtlantic Center,” said SSE president & COO Michael Yormark. “It is an incredibly natural fit for Party City to receive exposure on the upper bowl covers that will help to make the BankAtlantic Center a more intimate and exciting setting during the 2010-11 season. Overall, this partnership is extremely unique in it’s customized, time-sensitive elements that will adjust based on Party City’s own targeted marketing efforts. This is yet another example of SSE’s distinctive ability to create tailor-fit brand activation packages for its partners.”


In addition to exposure on the upper bowl covers and presenting sponsorship of the Panthers regular season, Party City will also receive LED signage, an interactive kiosk in the BankAtlantic Center’s main lobby, collateral distribution, LobbyVision commercials, Pantherland bag stuffers, exposure on FloridaPanthers.com and entitlement of the party rooms at the Saveology.com Iceplex, and more. Party City will also sponsor the in-game Happy Birthday feature and the Post-game Win Celebration during home Panthers games at the BankAtlantic Center. 


The Halloween, New Year’s and Graduation promotions will give Party City enhanced exposure in the days leading up to each of these time-sensitive events. During these time periods, Party City will have customized messaging i.e. “It’s Halloween All Month Long,” “Countdown To New Year’s,” etc., that will be featured in-arena and on radio, television and FloridaPanthers.com. 


 
Party City is the leader in the party goods industry, America's largest specialty party goods chain and the country's premiere Halloween specialty retailer. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. Party City is a division of Amscan Holdings, Inc. and has its headquarters in Rockaway, New Jersey.


 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 WSH 53 40 9 4 175 120 84
2 FLA 54 32 16 6 150 122 70
3 NYR 54 31 18 5 153 135 67
4 NYI 53 29 18 6 150 131 64
5 DET 54 28 18 8 136 132 64
6 BOS 54 29 19 6 159 148 64
7 TBL 53 29 20 4 140 127 62
8 PIT 53 27 19 7 138 135 61
9 NJD 55 27 21 7 122 123 61
10 MTL 55 27 24 4 147 145 58
11 PHI 53 24 20 9 127 138 57
12 CAR 54 24 21 9 130 142 57
13 OTT 56 25 25 6 157 173 56
14 CBJ 56 22 28 6 140 173 50
15 BUF 55 21 28 6 125 151 48
16 TOR 53 19 25 9 122 149 47

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Jagr 51 17 21 14 38
J. Jokinen 54 11 27 12 38
J. Huberdeau 54 10 28 12 38
V. Trocheck 54 17 18 3 35
A. Barkov 43 16 19 13 35
R. Smith 54 18 16 12 34
B. Pirri 50 11 13 -4 24
A. Ekblad 50 10 13 20 23
B. Campbell 54 5 17 20 22
N. Bjugstad 39 9 10 -1 19
 
GOALIES: W L OT Sv% GAA
R. Luongo 24 13 5 .928 2.17
A. Montoya 8 3 1 .929 2.01

 
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