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Party City To Sponsor Upper Bowl Covers During Florida Panthers Home Games

Covers are part of more intimate BankAtlantic Center Capacity 
that will enhance the “party atmosphere” during Cats home games; 
Panthers on pace for 10,000 full season ticket equivalents

Wednesday, 08.25.2010 / 12:00 PM / News
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Party City To Sponsor Upper Bowl Covers During Florida Panthers Home Games
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Party City – the leader in the party goods industry and presenting sponsor of the 2010-11 Florida Panthers NHL season – will add exposure on the BankAtlantic Center’s upper bowl covers during Cats home games to it’s multi-year marketing partnership. 


As part of an overall focus on enhancing the fan experience and party atmosphere at the BankAtlantic Center, the Florida Panthers will cover 22 upper bowl sections for Cats regular season home games, leading to a more intimate seating capacity of 17,040. Party City will receive exposure on 16 of those covered sections, while the remaining six will feature Florida Panthers team branding. 


Thus far this offseason, the scarcity of available tickets has led to the Panthers pacing toward more than 10,000 full season ticket equivalents – the most in three seasons – prior to Opening Night on Oct. 16.


“We continue to work with our new partners at Party City to enhance the overall fan experience and party atmosphere during Panthers home games at the BankAtlantic Center,” said SSE president & COO Michael Yormark. “It is an incredibly natural fit for Party City to receive exposure on the upper bowl covers that will help to make the BankAtlantic Center a more intimate and exciting setting during the 2010-11 season. Overall, this partnership is extremely unique in it’s customized, time-sensitive elements that will adjust based on Party City’s own targeted marketing efforts. This is yet another example of SSE’s distinctive ability to create tailor-fit brand activation packages for its partners.”


In addition to exposure on the upper bowl covers and presenting sponsorship of the Panthers regular season, Party City will also receive LED signage, an interactive kiosk in the BankAtlantic Center’s main lobby, collateral distribution, LobbyVision commercials, Pantherland bag stuffers, exposure on FloridaPanthers.com and entitlement of the party rooms at the Saveology.com Iceplex, and more. Party City will also sponsor the in-game Happy Birthday feature and the Post-game Win Celebration during home Panthers games at the BankAtlantic Center. 


The Halloween, New Year’s and Graduation promotions will give Party City enhanced exposure in the days leading up to each of these time-sensitive events. During these time periods, Party City will have customized messaging i.e. “It’s Halloween All Month Long,” “Countdown To New Year’s,” etc., that will be featured in-arena and on radio, television and FloridaPanthers.com. 


 
Party City is the leader in the party goods industry, America's largest specialty party goods chain and the country's premiere Halloween specialty retailer. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. Party City is a division of Amscan Holdings, Inc. and has its headquarters in Rockaway, New Jersey.


 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 63 41 17 5 171 139 87
2 NYI 65 41 21 3 207 182 85
3 NYR 62 39 17 6 196 153 84
4 TBL 65 39 20 6 213 171 84
5 DET 61 35 15 11 180 159 81
6 PIT 62 36 17 9 181 155 81
7 WSH 65 35 20 10 193 162 80
8 BOS 62 31 22 9 165 161 71
9 FLA 64 28 23 13 156 181 69
10 PHI 64 27 25 12 170 186 66
11 OTT 61 27 23 11 173 166 65
12 NJD 64 27 27 10 144 165 64
13 TOR 64 26 33 5 173 195 57
14 CBJ 63 26 33 4 163 201 56
15 CAR 62 24 31 7 144 167 55
16 BUF 64 19 40 5 123 215 43

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2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 64 22 16 -9 38
J. Huberdeau 61 9 28 3 37
A. Ekblad 64 11 23 7 34
J. Jokinen 63 6 28 -1 34
B. Boyes 62 11 21 8 32
J. Jagr 60 12 19 -10 31
J. Hayes 55 17 12 -4 29
B. Campbell 64 3 20 2 23
A. Barkov 53 10 12 -5 22
V. Trocheck 34 5 11 8 16
 
GOALIES: W L OT Sv% GAA
R. Luongo 23 16 11 .921 2.37
A. Montoya 5 7 2 .888 3.08
 
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