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Panthers Launch “We See Red” Marketing Campaign

Campaign represents passion, desire, attitude, new blood and commitment to winning

Monday, 06.6.2011 / 3:00 PM ET / News
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Panthers Launch \u201CWe See Red\u201D Marketing Campaign
SUNRISE, Fla. – Sunrise Sports & Entertainment today announced “We See Red” – the Florida Panthers’ marketing campaign which launches today, June 6, and will continue through the 2011-12 NHL season.
 
Video link: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041
 
“We See Red” signifies the Panthers’ passion, aggressiveness, new blood, attitude, desire and commitment to winning under the leadership of General Manager Dale Tallon and now, Head Coach Kevin Dineen. Coinciding with the campaign, the Panthers will also unveil a new home jersey at the 2011 NHL Entry Draft on June 24. The jersey will feature the Cats’ “true colors” and will be worn by the team’s first pick – currently No. 3 overall.   
 
“‘We See Red’ is one of the most aggressive and fitting marketing campaigns this franchise has ever had,” said Panthers president & COO Michael Yormark. “Red represents passion, desire, commitment and aggressiveness and that’s exactly the type of team GM Dale Tallon is building here in South Florida. It also represents our franchise’s desire to achieve success on and off the ice, to win, and to build a team and a franchise that our fans and the South Florida community can be proud of.”
 
That stage was set last summer when Cliff Viner took over as General Partner of the organization and hired Tallon to build the franchise into a consistent winner and contender. Tallon subsequently reshaped the hockey operations department with top notch hires in the front office and behind the bench, implemented a new attitude and environment around the locker room, and set the Panthers up to be aggressive in remaking their roster during the critical 2011 offseason. Tallon and his staff have made no secret of their goals: to build a consistent playoff team and to eventually bring a Stanley Cup to South Florida. “We See Red” signifies the desire and commitment to achieving those goals.  
 
“We See Red” is a fully-integrated marketing campaign developed by Zimmerman Advertising and will be activated through radio, television, print and online over the course of the campaign. The campaign was officially launched today through the “We See Red Manifesto” video on FloridaPanthers.com and linked here: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041.
 
As part of the campaign, the Panthers also announced a special “We See Red Pack” for new ticket buyers. All new full season of half season ticket buyers in the lower bowl or Lexus Club Level will receive a new replica Panthers home jersey, a 2011-12 team signed stick, an invitation to an exclusive 2011-12 New Florida Panthers Welcome Party, entry in a Panthers fly away road trip contest, and more.
 
The Florida Panthers Offseason is presented by JetBlue. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - WSH 82 56 18 8 252 193 120
2 x - PIT 82 48 26 8 245 203 104
3 y - FLA 82 47 26 9 239 203 103
4 x - NYR 82 46 27 9 236 217 101
5 x - NYI 82 45 27 10 232 216 100
6 x - TBL 82 46 31 5 227 201 97
7 x - PHI 82 41 27 14 214 218 96
8 x - DET 82 41 30 11 211 224 93
9 BOS 82 42 31 9 240 230 93
10 CAR 82 35 31 16 198 226 86
11 OTT 82 38 35 9 236 247 85
12 NJD 82 38 36 8 184 208 84
13 MTL 82 38 38 6 221 236 82
14 BUF 82 35 36 11 201 222 81
15 CBJ 82 34 40 8 219 252 76
16 TOR 82 29 42 11 198 246 69

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Jagr 79 27 39 23 66
J. Jokinen 81 18 42 25 60
A. Barkov 66 28 31 18 59
J. Huberdeau 76 20 39 17 59
V. Trocheck 76 25 28 15 53
R. Smith 82 25 25 19 50
A. Ekblad 78 15 21 18 36
N. Bjugstad 67 15 19 -8 34
B. Campbell 82 6 25 31 31
B. Pirri 52 11 13 -4 24
 
GOALIES: W L OT Sv% GAA
R. Luongo 35 19 6 .922 2.35
A. Montoya 12 7 3 .919 2.18

 
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