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Panthers Launch “We See Red” Marketing Campaign

Campaign represents passion, desire, attitude, new blood and commitment to winning

Monday, 06.6.2011 / 3:00 PM ET / News
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Panthers Launch \u201CWe See Red\u201D Marketing Campaign
SUNRISE, Fla. – Sunrise Sports & Entertainment today announced “We See Red” – the Florida Panthers’ marketing campaign which launches today, June 6, and will continue through the 2011-12 NHL season.
 
Video link: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041
 
“We See Red” signifies the Panthers’ passion, aggressiveness, new blood, attitude, desire and commitment to winning under the leadership of General Manager Dale Tallon and now, Head Coach Kevin Dineen. Coinciding with the campaign, the Panthers will also unveil a new home jersey at the 2011 NHL Entry Draft on June 24. The jersey will feature the Cats’ “true colors” and will be worn by the team’s first pick – currently No. 3 overall.   
 
“‘We See Red’ is one of the most aggressive and fitting marketing campaigns this franchise has ever had,” said Panthers president & COO Michael Yormark. “Red represents passion, desire, commitment and aggressiveness and that’s exactly the type of team GM Dale Tallon is building here in South Florida. It also represents our franchise’s desire to achieve success on and off the ice, to win, and to build a team and a franchise that our fans and the South Florida community can be proud of.”
 
That stage was set last summer when Cliff Viner took over as General Partner of the organization and hired Tallon to build the franchise into a consistent winner and contender. Tallon subsequently reshaped the hockey operations department with top notch hires in the front office and behind the bench, implemented a new attitude and environment around the locker room, and set the Panthers up to be aggressive in remaking their roster during the critical 2011 offseason. Tallon and his staff have made no secret of their goals: to build a consistent playoff team and to eventually bring a Stanley Cup to South Florida. “We See Red” signifies the desire and commitment to achieving those goals.  
 
“We See Red” is a fully-integrated marketing campaign developed by Zimmerman Advertising and will be activated through radio, television, print and online over the course of the campaign. The campaign was officially launched today through the “We See Red Manifesto” video on FloridaPanthers.com and linked here: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041.
 
As part of the campaign, the Panthers also announced a special “We See Red Pack” for new ticket buyers. All new full season of half season ticket buyers in the lower bowl or Lexus Club Level will receive a new replica Panthers home jersey, a 2011-12 team signed stick, an invitation to an exclusive 2011-12 New Florida Panthers Welcome Party, entry in a Panthers fly away road trip contest, and more.
 
The Florida Panthers Offseason is presented by JetBlue. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 WSH 49 36 9 4 161 110 76
2 FLA 51 31 15 5 141 112 67
3 NYR 51 28 18 5 146 132 61
4 TBL 50 28 18 4 131 115 60
5 BOS 51 27 18 6 149 136 60
6 NYI 49 26 17 6 134 121 58
7 DET 51 25 18 8 125 130 58
8 NJD 52 26 20 6 117 118 58
9 PIT 49 25 17 7 126 122 57
10 PHI 49 23 18 8 117 128 54
11 CAR 52 23 21 8 124 138 54
12 MTL 52 24 24 4 137 141 52
13 OTT 52 23 23 6 142 164 52
14 TOR 50 19 22 9 116 134 47
15 BUF 52 21 26 5 119 137 47
16 CBJ 53 20 28 5 133 167 45

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Jagr 48 16 21 12 37
J. Huberdeau 51 10 27 11 37
A. Barkov 41 15 19 13 34
J. Jokinen 51 9 24 12 33
V. Trocheck 51 17 15 4 32
R. Smith 51 16 15 12 31
B. Pirri 47 10 13 -4 23
A. Ekblad 47 10 12 23 22
B. Campbell 51 4 15 17 19
N. Bjugstad 36 9 8 -3 17
 
GOALIES: W L OT Sv% GAA
R. Luongo 23 13 4 .930 2.11
A. Montoya 8 2 1 .931 1.93

 
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