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News

Panthers Launch “We See Red” Marketing Campaign

Campaign represents passion, desire, attitude, new blood and commitment to winning

Monday, 06.06.2011 / 3:00 PM / News
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Panthers Launch \u201CWe See Red\u201D Marketing Campaign
SUNRISE, Fla. – Sunrise Sports & Entertainment today announced “We See Red” – the Florida Panthers’ marketing campaign which launches today, June 6, and will continue through the 2011-12 NHL season.
 
Video link: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041
 
“We See Red” signifies the Panthers’ passion, aggressiveness, new blood, attitude, desire and commitment to winning under the leadership of General Manager Dale Tallon and now, Head Coach Kevin Dineen. Coinciding with the campaign, the Panthers will also unveil a new home jersey at the 2011 NHL Entry Draft on June 24. The jersey will feature the Cats’ “true colors” and will be worn by the team’s first pick – currently No. 3 overall.   
 
“‘We See Red’ is one of the most aggressive and fitting marketing campaigns this franchise has ever had,” said Panthers president & COO Michael Yormark. “Red represents passion, desire, commitment and aggressiveness and that’s exactly the type of team GM Dale Tallon is building here in South Florida. It also represents our franchise’s desire to achieve success on and off the ice, to win, and to build a team and a franchise that our fans and the South Florida community can be proud of.”
 
That stage was set last summer when Cliff Viner took over as General Partner of the organization and hired Tallon to build the franchise into a consistent winner and contender. Tallon subsequently reshaped the hockey operations department with top notch hires in the front office and behind the bench, implemented a new attitude and environment around the locker room, and set the Panthers up to be aggressive in remaking their roster during the critical 2011 offseason. Tallon and his staff have made no secret of their goals: to build a consistent playoff team and to eventually bring a Stanley Cup to South Florida. “We See Red” signifies the desire and commitment to achieving those goals.  
 
“We See Red” is a fully-integrated marketing campaign developed by Zimmerman Advertising and will be activated through radio, television, print and online over the course of the campaign. The campaign was officially launched today through the “We See Red Manifesto” video on FloridaPanthers.com and linked here: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041.
 
As part of the campaign, the Panthers also announced a special “We See Red Pack” for new ticket buyers. All new full season of half season ticket buyers in the lower bowl or Lexus Club Level will receive a new replica Panthers home jersey, a 2011-12 team signed stick, an invitation to an exclusive 2011-12 New Florida Panthers Welcome Party, entry in a Panthers fly away road trip contest, and more.
 
The Florida Panthers Offseason is presented by JetBlue. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar.
UPCOMING EVENTS

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - BOS 82 54 19 9 261 177 117
2 y - PIT 82 51 24 7 249 207 109
3 x - TBL 82 46 27 9 240 215 101
4 x - MTL 82 46 28 8 215 204 100
5 x - NYR 82 45 31 6 218 193 96
6 x - PHI 82 42 30 10 236 235 94
7 x - CBJ 82 43 32 7 231 216 93
8 x - DET 82 39 28 15 222 230 93
9 WSH 82 38 30 14 235 240 90
10 NJD 82 35 29 18 197 208 88
11 OTT 82 37 31 14 236 265 88
12 TOR 82 38 36 8 231 256 84
13 CAR 82 36 35 11 207 230 83
14 NYI 82 34 37 11 225 267 79
15 FLA 82 29 45 8 196 268 66
16 BUF 82 21 51 10 157 248 52

STATS

2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 76 16 22 -14 38
S. Upshall 76 15 22 1 37
B. Campbell 82 7 30 -6 37
B. Boyes 78 21 15 -6 36
S. Bergenheim 62 16 13 -16 29
J. Huberdeau 69 9 19 -5 28
T. Fleischmann 80 8 20 -18 28
T. Gilbert 73 3 25 -5 28
B. Pirri 49 13 12 6 25
A. Barkov 54 8 16 -3 24
 
GOALIES: W L OT Sv% GAA
R. Luongo 25 23 7 .919 2.40
S. Clemmensen 6 7 1 .896 3.09
 
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