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News

Panthers Launch “We See Red” Marketing Campaign

Campaign represents passion, desire, attitude, new blood and commitment to winning

Monday, 06.06.2011 / 3:00 PM / News
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Panthers Launch \u201CWe See Red\u201D Marketing Campaign
SUNRISE, Fla. – Sunrise Sports & Entertainment today announced “We See Red” – the Florida Panthers’ marketing campaign which launches today, June 6, and will continue through the 2011-12 NHL season.
 
Video link: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041
 
“We See Red” signifies the Panthers’ passion, aggressiveness, new blood, attitude, desire and commitment to winning under the leadership of General Manager Dale Tallon and now, Head Coach Kevin Dineen. Coinciding with the campaign, the Panthers will also unveil a new home jersey at the 2011 NHL Entry Draft on June 24. The jersey will feature the Cats’ “true colors” and will be worn by the team’s first pick – currently No. 3 overall.   
 
“‘We See Red’ is one of the most aggressive and fitting marketing campaigns this franchise has ever had,” said Panthers president & COO Michael Yormark. “Red represents passion, desire, commitment and aggressiveness and that’s exactly the type of team GM Dale Tallon is building here in South Florida. It also represents our franchise’s desire to achieve success on and off the ice, to win, and to build a team and a franchise that our fans and the South Florida community can be proud of.”
 
That stage was set last summer when Cliff Viner took over as General Partner of the organization and hired Tallon to build the franchise into a consistent winner and contender. Tallon subsequently reshaped the hockey operations department with top notch hires in the front office and behind the bench, implemented a new attitude and environment around the locker room, and set the Panthers up to be aggressive in remaking their roster during the critical 2011 offseason. Tallon and his staff have made no secret of their goals: to build a consistent playoff team and to eventually bring a Stanley Cup to South Florida. “We See Red” signifies the desire and commitment to achieving those goals.  
 
“We See Red” is a fully-integrated marketing campaign developed by Zimmerman Advertising and will be activated through radio, television, print and online over the course of the campaign. The campaign was officially launched today through the “We See Red Manifesto” video on FloridaPanthers.com and linked here: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041.
 
As part of the campaign, the Panthers also announced a special “We See Red Pack” for new ticket buyers. All new full season of half season ticket buyers in the lower bowl or Lexus Club Level will receive a new replica Panthers home jersey, a 2011-12 team signed stick, an invitation to an exclusive 2011-12 New Florida Panthers Welcome Party, entry in a Panthers fly away road trip contest, and more.
 
The Florida Panthers Offseason is presented by JetBlue. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 TBL 51 32 15 4 166 133 68
2 MTL 49 32 14 3 130 111 67
3 DET 50 29 12 9 149 129 67
4 NYI 49 32 16 1 158 139 65
5 PIT 49 28 13 8 145 125 64
6 BOS 50 27 16 7 134 124 61
7 NYR 47 28 15 4 139 112 60
8 WSH 50 25 15 10 147 129 60
9 FLA 47 21 16 10 115 132 52
10 PHI 51 22 22 7 140 151 51
11 OTT 48 20 19 9 136 136 49
12 TOR 51 22 25 4 144 156 48
13 NJD 50 19 22 9 113 138 47
14 CBJ 48 21 24 3 120 151 45
15 CAR 49 17 26 6 105 129 40
16 BUF 50 14 33 3 94 179 31

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 47 16 13 -2 29
A. Ekblad 47 7 21 6 28
J. Huberdeau 44 9 17 0 26
J. Jokinen 46 4 21 -3 25
B. Boyes 45 10 12 2 22
J. Hayes 38 13 7 1 20
S. Bergenheim 36 8 9 2 17
A. Barkov 36 5 10 -6 15
B. Campbell 47 3 12 0 15
D. Kulikov 42 1 13 -4 14
 
GOALIES: W L OT Sv% GAA
R. Luongo 18 12 8 .920 2.41
A. Montoya 3 4 2 .891 2.96
 
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