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Panthers Launch “We See Red” Marketing Campaign

Campaign represents passion, desire, attitude, new blood and commitment to winning

Monday, 06.6.2011 / 3:00 PM ET / News
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Panthers Launch \u201CWe See Red\u201D Marketing Campaign
SUNRISE, Fla. – Sunrise Sports & Entertainment today announced “We See Red” – the Florida Panthers’ marketing campaign which launches today, June 6, and will continue through the 2011-12 NHL season.
 
Video link: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041
 
“We See Red” signifies the Panthers’ passion, aggressiveness, new blood, attitude, desire and commitment to winning under the leadership of General Manager Dale Tallon and now, Head Coach Kevin Dineen. Coinciding with the campaign, the Panthers will also unveil a new home jersey at the 2011 NHL Entry Draft on June 24. The jersey will feature the Cats’ “true colors” and will be worn by the team’s first pick – currently No. 3 overall.   
 
“‘We See Red’ is one of the most aggressive and fitting marketing campaigns this franchise has ever had,” said Panthers president & COO Michael Yormark. “Red represents passion, desire, commitment and aggressiveness and that’s exactly the type of team GM Dale Tallon is building here in South Florida. It also represents our franchise’s desire to achieve success on and off the ice, to win, and to build a team and a franchise that our fans and the South Florida community can be proud of.”
 
That stage was set last summer when Cliff Viner took over as General Partner of the organization and hired Tallon to build the franchise into a consistent winner and contender. Tallon subsequently reshaped the hockey operations department with top notch hires in the front office and behind the bench, implemented a new attitude and environment around the locker room, and set the Panthers up to be aggressive in remaking their roster during the critical 2011 offseason. Tallon and his staff have made no secret of their goals: to build a consistent playoff team and to eventually bring a Stanley Cup to South Florida. “We See Red” signifies the desire and commitment to achieving those goals.  
 
“We See Red” is a fully-integrated marketing campaign developed by Zimmerman Advertising and will be activated through radio, television, print and online over the course of the campaign. The campaign was officially launched today through the “We See Red Manifesto” video on FloridaPanthers.com and linked here: http://video.panthers.nhl.com/videocenter/console?catid=892&id=117041.
 
As part of the campaign, the Panthers also announced a special “We See Red Pack” for new ticket buyers. All new full season of half season ticket buyers in the lower bowl or Lexus Club Level will receive a new replica Panthers home jersey, a 2011-12 team signed stick, an invitation to an exclusive 2011-12 New Florida Panthers Welcome Party, entry in a Panthers fly away road trip contest, and more.
 
The Florida Panthers Offseason is presented by JetBlue. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - MTL 76 47 21 8 200 169 102
2 x - NYR 75 47 21 7 228 177 101
3 TBL 76 46 23 7 244 198 99
4 PIT 76 42 23 11 210 190 95
5 NYI 77 45 27 5 235 215 95
6 DET 75 40 23 12 220 206 92
7 WSH 76 41 25 10 223 188 92
8 BOS 76 38 25 13 201 196 89
9 OTT 75 37 26 12 218 203 86
10 FLA 76 35 26 15 190 207 85
11 PHI 76 30 29 17 198 219 77
12 CBJ 75 36 35 4 207 232 76
13 NJD 76 31 33 12 168 194 74
14 CAR 75 28 36 11 174 204 67
15 TOR 76 28 42 6 198 244 62
16 BUF 75 20 47 8 144 254 48

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Huberdeau 73 13 36 9 49
N. Bjugstad 72 24 19 -7 43
J. Jagr 71 15 26 -2 41
J. Jokinen 75 8 33 -2 41
B. Boyes 73 12 23 10 35
A. Ekblad 75 11 24 11 35
J. Hayes 66 18 13 -5 31
A. Barkov 65 14 17 -1 31
B. Campbell 76 3 22 2 25
B. Pirri 43 20 2 5 22
 
GOALIES: W L OT Sv% GAA
R. Luongo 26 17 12 .921 2.33
A. Montoya 5 7 2 .888 3.08
 
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