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MY360

MY360: Bring It Home

Sunday, 04.01.2012 / 10:30 AM / Blogs
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MY360: Bring It Home
It’s time to bring it home Panthers fans. After this afternoon’s game at Detroit, your Cats return to the BankAtlantic Center for two of the last three games in the regular season, as this tight and exciting Eastern Conference playoff race comes to a close.

The Cats currently sit first in the Southeast Division with the third seed in the Eastern Conference – two points ahead of the Washington Capitals and four points ahead of the Buffalo Sabres.

We control our own destiny, and we need each and every one of our fans to “Believe RED” and pack the BankAtlantic Center this week for two of the biggest regular season home games this franchise has ever had.

It’s been an incredible year thus far. When General Manager Dale Tallon and his staff remade this team over the summer, it was difficult to predict how we would perform. Regardless, there was palpable buzz and excitement surrounding this franchise that we hadn’t experienced in years.

And this team has delivered on that excitement, playing an aggressive and passionate brand of hockey all year round and occupying first place in the Southeast Division for the majority of the season.

We’ve been through six months and 78 games of incredible, edge of your seat Panthers hockey. We’ve seen this team, and our fans, fight and claw for every inch of progress and territory.

But now, with only 12 periods of hockey remaining this regular season, it is time for us all to come together and push this team over the finish line. Our staff is working hard to continue building the buzz around the stretch run, our players and coaches are focusing on the task at hand and taking it one game at a time, and I know our fans are geared up and ready to support this team during every tense and exciting moment that remains.

Only four more games – four more games to “Believe RED” and support our Cats like only we can.
 
Follow me on Twitter at @PanthersYormark. Thanks for reading and go Panthers.
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ABOUT MICHAEL YORMARK
SSE President & CEO

Since joining Sunrise Sports & Entertainment in September of 2003, Michael R. Yormark has guided the organization into a new era of growth and success.  For his efforts, devotion and dedication to SSE, the Florida Panthers and the BankAtlantic Center, he was promoted to the position of President on Aug. 13, 2007.
 
Yormark and his staff have worked diligently to build and re-brand Florida Panthers L.L.L.P. into Sunrise Sports & Entertainment, a first-class sports and entertainment company, and to ensure that the BankAtlantic Center lives up to its reputation as the “Center of it All” in South Florida. SSE serves as an umbrella for a diverse portfolio of operating entities that includes the BankAtlantic Center, the Florida Panthers, incredible ICE, the SSE Media Network and the Oz real estate development project.
 
Yormark has built SSE into a comprehensive company with its values rooted in innovative marketing and public relations strategies, first-rate customer and client services, aggressive sales and diverse revenue pursuits. Under his leadership, the organization has retained his mantras of “dream big, dare to fail” and “anything is possible.”
 
In addition, Yormark has overseen dramatic improvements to the BankAtlantic Center in the last few years including two Las Vegas-style outdoor marquees’ and two huge Lobby Vision LED boards inside the arena’s lobby. He has also spearheaded an innovative sponsorship activation strategy that included the unprecedented venue naming rights partnership with BankAtlantic in 2005, the creation of his Brand Activation Team and the development of the Publix Kids Korner, IT’s Sugar Sweet Spot, groundbreaking Learning Experience Club House For Kids, and various other branded destinations that are the first of their kind in the professional sports industry.
 
Yormark has been consistently recognized for his tireless work ethic, creative philosophies and renowned leadership through national awards and exposure such as the SportsBusiness Journal’s Forty Under 40 Award, the Stanley Cup of Business, the City of Sunrise Business Leader Award, the South Florida Business Journal’s Business of the Year Award Nomination, profiles in Newsweek magazine, Sports Illustrated, American Way Magazine and on CNBC, one of the South Florida Sun Sentinel’s Most Influential People, a top 12 worldwide ranking for the BankAtlantic Center in Pollstar Magazine for 2009, an Arena of the Year Nomination from Pollstar and more.
 
Yormark has also dedicated considerable time to the South Florida community including acting as President of the City of Sunrise Foundation, sitting on the board of the Boys & Girls Club of Broward County and being a member of the Young President’s Organization.
 
That said, Yormark continues to expand the business and build the SSE brand through projects such as the expansion of incredible ICE and the development of the area surrounding the BankAtlantic Center in Sunrise through Oz.
 
Before joining SSE, Yormark spent four seasons with Palace Sports & Entertainment and the Tampa Bay Lightning, most recently as Executive Vice President, where he was a Tampa Bay Business Journal Forty Under 40 Award Winner and brokered the naming rights partnership that saw the Ice Palace become the St. Pete Times Forum. He has also served as Vice President of Integrated Sales and Broadcasting for the Columbus Blue Jackets. He began his professional career in corporate sponsorship sales with the New York Yankees and eventually joined the media rep firm Katz Communications in New York City, where he oversaw sports sponsorship sales for their affiliated television stations. From there, Yormark joined Front Row Communications, the marketing and broadcasting arm of Wayne Huizenga's sports holdings. In four years as Vice President of Sales for Front Row, he helped rebuild Sportschannel Florida and assisted in the opening of the BankAtlantic Center.
 
Yormark and his wife Dana and daughter Sophia reside in Boca Raton.
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02.08.10 - MY360: Bowled Over
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01.18.10 - MY360: Heating Up
01.14.10 - MY360: Project In Progress
01.04.10 - MY360: A Well Deserved Win

 
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