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Panthers Launch “RED Rising” Marketing Campaign

“RED Rising” Highlights Last Season’s Success and Panthers’ Bright Future

Monday, 06.25.2012 / 12:43 PM / News
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Panthers Launch \u201CRED Rising\u201D Marketing Campaign

Sunrise Sports & Entertainment today announced “RED Rising” – the Florida Panthers’ marketing campaign, which launches today, June 25, and will continue through the 2012-13 NHL Season. The campaign is a continuation of last season’s “We See RED” and playoffs “Believe RED” campaigns, while referencing the Panthers’ Southeast Division Championship and bright future.

“’RED Rising’ is an incredibly fitting campaign for the Panthers after growing such a strong connection to the passion, desire and aggressive attitude associated with ‘red’ last season,” said Panthers president & COO Michael R. Yormark. “Last season’s success produced the Panthers’ first division championship and there’s plenty of reason to believe this is only the beginning of the team’s achievements.”

The Panthers earned the first division title in franchise history after posting 94 points with a 38-26-18 record in 2011-12 – the team’s most points since totaling 98 points in 1999-2000 (43-27-6-6). In their first playoff appearance since 2000, the Panthers fell to the eventual Eastern Conference Champion New Jersey Devils in double overtime of Game 7 of their Eastern Conference quarterfinal series and set records for home playoff game attendance.

In addition to the team’s recent success, the Panthers have a bright future highlighted by numerous top-ranked prospects. Florida is listed No. 1 among all NHL teams for best prospects by Hockey’s Future and has been in the Top 4 organizations for the last four bi-annual rankings.

“RED Rising” is a fully-integrated marketing campaign developed by Zimmerman Advertising and will be activated through radio, television, print and online over the course of the campaign. The campaign was officially launched today through seven digital billboards throughout South Florida as well as on FloridaPanthers.com and the team’s other digital assets, including social media sites.

The Panthers are set to open the 2012-13 season Oct. 13 against the Tampa Bay Lightning and will raise a Southeast Division Championship banner in a pre-game ceremony. Select lower-bowl season tickets are available for as low as $30 now by calling 954-835-PUCK or clicking to FloridaPanthers.com and single-game tickets will be on sale later this summer.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter and Facebook. Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BankAtlantic Center is one of the top ranked venues of its kind in the world.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - BOS 82 54 19 9 261 177 117
2 y - PIT 82 51 24 7 249 207 109
3 x - TBL 82 46 27 9 240 215 101
4 x - MTL 82 46 28 8 215 204 100
5 x - NYR 82 45 31 6 218 193 96
6 x - PHI 82 42 30 10 236 235 94
7 x - CBJ 82 43 32 7 231 216 93
8 x - DET 82 39 28 15 222 230 93
9 WSH 82 38 30 14 235 240 90
10 NJD 82 35 29 18 197 208 88
11 OTT 82 37 31 14 236 265 88
12 TOR 82 38 36 8 231 256 84
13 CAR 82 36 35 11 207 230 83
14 NYI 82 34 37 11 225 267 79
15 FLA 82 29 45 8 196 268 66
16 BUF 82 21 51 10 157 248 52

STATS

2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 76 16 22 -14 38
S. Upshall 76 15 22 1 37
B. Campbell 82 7 30 -6 37
B. Boyes 78 21 15 -6 36
S. Bergenheim 62 16 13 -16 29
J. Huberdeau 69 9 19 -5 28
T. Fleischmann 80 8 20 -18 28
T. Gilbert 73 3 25 -5 28
B. Pirri 49 13 12 6 25
A. Barkov 54 8 16 -3 24
 
GOALIES: W L OT Sv% GAA
R. Luongo 25 23 7 .919 2.40
S. Clemmensen 6 7 1 .896 3.09
 
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