Florida Panthers Facebook Florida Panthers Twitter Florida Panthers Google+ Florida Panthers Pintrest Florida Panthers Instagram Florida Panthers
News

Coca-Cola Renews Marketing Partnership With SSE

Featured Elements Include BankAtlantic Center Pouring Rights and Coca-Cola Food Courts

Monday, 07.16.2012 / 11:20 AM ET / News
Florida Panthers
X
Share with your Friends


Coca-Cola Renews Marketing Partnership With SSE
SUNRISE, FL – Sunrise Sports & Entertainment announced today that The Coca-Cola Company has renewed its marketing partnership with the Florida Panthers and the BankAtlantic Center. An original marketing partner of SSE, Coca-Cola has been with the franchise since its inception in 1993 and has had a presence inside the BankAtlantic Center since the arena opened in 1998.
 
“We’ve developed a great relationship with Coca-Cola as our longest-tenured marketing partner and we’re thrilled to continue our partnership,” said SSE president & chief operating officer Michael Yormark. “We’re also excited about the synergy between Coca-Cola’s iconic red color and our RED Rising marketing campaign, which may offer even more opportunities for innovative promotional initiatives in the very near future.”
 
As part of the renewed partnership, Coca-Cola will receive in-arena signage including the Coca-Cola Food Courts, television, radio and print advertising and pouring rights at both the BankAtlantic Center and the Saveology.com Iceplex – the Panthers’ official practice facility.  
 
The six Coca-Cola Food Courts give the company the opportunity to merchandise its products at point-of-sale. The branding and merchandising package remains a best-in-class, in-arena marketing program developed by SSE and Coca-Cola to help market concessions more effectively. Coca-Cola products will be available at every BankAtlantic Center concession and served in official Coca-Cola branded cups. SSE and Coca-Cola will also partner for a number of on and off-site unique retail activation opportunities.
 
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter and Facebook. Home to the Florida Panthers hockey club and internationally recognized concerts and events, the Broward County-owned BankAtlantic Center is one of the top ranked venues of its kind in the world.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - MTL 76 47 21 8 200 169 102
2 x - NYR 75 47 21 7 228 177 101
3 TBL 76 46 23 7 244 198 99
4 PIT 75 41 23 11 207 188 93
5 NYI 76 44 27 5 230 211 93
6 DET 74 40 22 12 216 201 92
7 WSH 76 41 25 10 223 188 92
8 BOS 75 37 25 13 199 195 87
9 OTT 74 37 25 12 216 199 86
10 FLA 75 34 26 15 186 205 83
11 PHI 76 30 29 17 198 219 77
12 CBJ 75 36 35 4 207 232 76
13 NJD 75 31 32 12 167 192 74
14 CAR 74 28 36 10 173 202 66
15 TOR 76 28 42 6 198 244 62
16 BUF 75 20 47 8 144 254 48

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Huberdeau 72 13 34 8 47
N. Bjugstad 72 24 19 -7 43
J. Jokinen 74 7 33 -1 40
J. Jagr 70 13 26 -3 39
B. Boyes 73 12 23 10 35
A. Ekblad 74 11 24 11 35
J. Hayes 65 18 13 -5 31
A. Barkov 64 14 17 -2 31
B. Campbell 75 3 21 2 24
B. Pirri 42 20 2 5 22
 
GOALIES: W L OT Sv% GAA
R. Luongo 26 17 12 .921 2.33
A. Montoya 5 7 2 .888 3.08
 
FloridaPanthers.com is the official Web site of the Florida Panthers. Florida Panthers and floridapanthers.com are trademarks of the Florida Panthers Hockey Club, Ltd. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2015 Florida Panthers Hockey Club, Ltd and the National Hockey League. All Rights Reserved.