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Coca-Cola Renews Marketing Partnership With SSE

Featured Elements Include BankAtlantic Center Pouring Rights and Coca-Cola Food Courts

Monday, 07.16.2012 / 11:20 AM / News
Florida Panthers
SUNRISE, FL – Sunrise Sports & Entertainment announced today that The Coca-Cola Company has renewed its marketing partnership with the Florida Panthers and the BankAtlantic Center. An original marketing partner of SSE, Coca-Cola has been with the franchise since its inception in 1993 and has had a presence inside the BankAtlantic Center since the arena opened in 1998.
 
“We’ve developed a great relationship with Coca-Cola as our longest-tenured marketing partner and we’re thrilled to continue our partnership,” said SSE president & chief operating officer Michael Yormark. “We’re also excited about the synergy between Coca-Cola’s iconic red color and our RED Rising marketing campaign, which may offer even more opportunities for innovative promotional initiatives in the very near future.”
 
As part of the renewed partnership, Coca-Cola will receive in-arena signage including the Coca-Cola Food Courts, television, radio and print advertising and pouring rights at both the BankAtlantic Center and the Saveology.com Iceplex – the Panthers’ official practice facility.  
 
The six Coca-Cola Food Courts give the company the opportunity to merchandise its products at point-of-sale. The branding and merchandising package remains a best-in-class, in-arena marketing program developed by SSE and Coca-Cola to help market concessions more effectively. Coca-Cola products will be available at every BankAtlantic Center concession and served in official Coca-Cola branded cups. SSE and Coca-Cola will also partner for a number of on and off-site unique retail activation opportunities.
 
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter and Facebook. Home to the Florida Panthers hockey club and internationally recognized concerts and events, the Broward County-owned BankAtlantic Center is one of the top ranked venues of its kind in the world.
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  TEAM GP W L OT GF GA PTS
1 p - BOS 82 54 19 9 261 177 117
2 y - PIT 82 51 24 7 249 207 109
3 x - TBL 82 46 27 9 240 215 101
4 x - MTL 82 46 28 8 215 204 100
5 x - NYR 82 45 31 6 218 193 96
6 x - PHI 82 42 30 10 236 235 94
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9 WSH 82 38 30 14 235 240 90
10 NJD 82 35 29 18 197 208 88
11 OTT 82 37 31 14 236 265 88
12 TOR 82 38 36 8 231 256 84
13 CAR 82 36 35 11 207 230 83
14 NYI 82 34 37 11 225 267 79
15 FLA 82 29 45 8 196 268 66
16 BUF 82 21 51 10 157 248 52

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2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 76 16 22 -14 38
S. Upshall 76 15 22 1 37
B. Campbell 82 7 30 -6 37
B. Boyes 78 21 15 -6 36
S. Bergenheim 62 16 13 -16 29
J. Huberdeau 69 9 19 -5 28
T. Fleischmann 80 8 20 -18 28
T. Gilbert 73 3 25 -5 28
B. Pirri 49 13 12 6 25
A. Barkov 54 8 16 -3 24
 
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R. Luongo 25 23 7 .919 2.40
S. Clemmensen 6 7 1 .896 3.09
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