Hard Rock Cafe Hollywood Scores With New Local Legendary Burger Inspired By Panthers Defenseman Ed Jovanovski

Hollywood, Fla., September 14, 2012 – Hard Rock Cafe Hollywood, FL has teamed up with Florida Panthers veteran defenseman Ed Jovanovski to unleash the ultimate taste bud slap shot – the “Jovo Burger!”

“I’m excited and honored that Hard Rock Cafe gave me the chance to create my own burger and also to support a great cause,” said Jovanovski. “As a team, we pride ourselves on being active in the local community and working with Hard Rock on this exciting promotion is a great example of that.”

Jovanovski’s creation joins Hard Rock International’s Local Legendary Burger menu, featuring specialty burgers that capture the culinary spirit of each city and are unique to each Hard Rock location worldwide. The “Jovo Burger” is available only at Hard Rock Cafe Hollywood, FL beginning on Monday, October 1, 2012. The offering features a 10-ounce certified Angus Beef burger, topped with fresh spinach, caramelized onions, ground seasoned sausage, sautéed jalapenos, cheddar cheese and tomato.

For each burger purchased, Hard Rock Cafe Hollywood, FL will donate $2 to the Florida Panthers Foundation, a non-profit organization that maintains a focus on children’s health, fitness, education and cultural needs. During the 2010 season, the Florida Panthers Foundation implemented the Panthers Pledge for Pediatric Cancer, which outlines the organizations determined efforts to support children and families battling pediatric cancer.

For more information, visit www.hardrock.com/hollywoodfl.

About Florida Panthers

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter and Facebook. Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world.

About Florida Panthers Foundation

The Florida Panthers Foundation is a non-profit organization that has donated significant resources to charitable initiatives since its inception in 2003. The mission of the Florida Panthers Foundation is to build a better future for the children of South Florida. Through philanthropic partnerships, grants, donations and community outreach programs, the Foundation maintains a focus on children’s health, fitness, education and cultural needs.

About Hard Rock International

With a total of 179 venues in 54 countries, including 140 cafes and 18 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana, Panama, Cancun and Vallarta. Additional hotel and casino projects planned to open include Riviera Maya in 2013 and Abu Dhabi in 2014. Additional announced hotel and casino projects include Aruba, Hungary and Northfield Park. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.