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Seminole Hard Rock Hotel & Casino Supports PINKTOBER™, 13th Annual Breast Cancer Research & Awareness Campaign

Proceeds from “Pink Room” Stays and PINKTOBER Merchandise to Benefit Breast Cancer Research Foundation; Local Support to Benefit the American Cancer Society “Making Strides Against Breast Cancer” and the Breast Cancer Center Fund at Memorial Foundation

Monday, 10.1.2012 / 11:10 AM ET / News
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Seminole Hard Rock Hotel & Casino Supports PINKTOBER\u2122, 13th Annual Breast Cancer Research & Awareness Campaign
PINKTOBER "Pink Sheets" Photo Shoot

HOLLYWOOD, Fla. (September 18, 2012) – Seminole Hard Rock Hotel & Casino in Hollywood is spotlighting the power of pink this October in honor of Hard Rock International’s 13th annual PINKTOBER™ breast cancer awareness campaign. Hard Rock will donate proceeds from specially designated “pink-sheet” hotel rooms and Hard Rock Cafe Hollywood limited-edition PINKTOBER collectibles and apparel to The Breast Cancer Research Foundation® and The Caron Keating Foundation (U.K.). Additional proceeds from this year’s local Seminole Hard Rock Hollywood PINKTOBER campaign will benefit the American Cancer Society’s “Making Strides Against Breast Cancer” and the Breast Cancer Center Fund at Memorial Foundation.

On Thursday, October 4th at 5:30 p.m., Seminole Hard Rock will kick-off PINKTOBER with “PINKTOBER Rocks,” a special event and “Sunset Lighting Ceremony.” benefiting the Breast Cancer Center Fund at Memorial Foundation and American Cancer Society’s “Making Strides Against Breast Cancer”. President and CEO of the Seminole Hard Rock Winterfest Boat Parade Lisa Scott-Founds and Easy 93.1FM Morning Show Host Susan Wise will be honored by Seminole Hard Rock with the role of “flipping the ceremonial switch” that will illuminate the hotel and Seminole Paradise Lake in pink, as well as launch a spectacular pink fireworks display. A contest for the “Most Creative Pink Shoes” – men’s, women’s and children’s shoes – will be judged by local celebrities and fashion experts. Prizes will be awarded to the first, second, and third place winners, as well as a $500 cash prize for the most creative men’s and women’s pink shoes. Other evening festivities include a pink fashion show, the Plantation High School Marching Band, live music, special offers from the shops and restaurants in Seminole Paradise and the ever-popular Miami Food Trucks, which will also donate to the cause.

As in years past, the hotel has set aside special PINKTOBER pink-hued, Sleep Like a Rock bedded guest rooms with 25 percent of the room rate to benefit the Breast Cancer Research Foundation. The PINKTOBER room packages start at $229 (plus tax) for one night (Sunday – Friday, only) and include a complimentary commemorative PINKTOBER Hard Rock pin, a $25 Blue Plate food credit and a $25 Body Rock Spa credit. Packages are based on availability. Credits are daily if guest books more than one night. The select guestrooms will also be outfitted with special collectible PINKTOBER bathrobes that can be purchased in the Rock Shop, with a portion of the proceeds donated to The Breast Cancer Research Foundation.

Shades of soft pastel and hot pink will also liven up Center Bar, the Lobby Bar and the Beach Club. Constant Grind will also serve pink cookies and pink cupcakes. A pink Cadillac CT 2012 will be showcased in the hotel lobby and guests can even bathe in a pink-hued pool or take advantage of Body Rock Spa’s 30% discounts on pink manicures and pedicures.

Hard Rock Cafe’s PINKTOBER offerings gives fans an additional opportunity to show their promise to pink throughout the month. Get noticed in stylish shades of pink with Hard Rock’s PINKTOBER merchandise including PINKTOBER 2012 men’s (hotel only) and ladies’ T-shirts, bracelet, robe, “Sleep Like A Rock” bedding sheet sets limited-edition 2012 pin, scarf, and tote. All items are while supplies last. Products are sold exclusively at Hard Rock properties worldwide, including cafes, hotels and casinos and on www.hardrock.com. Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (U.K.) with 100 percent of the proceeds of each pin and 15 percent of the proceeds of other products going directly to the cause. The proceeds from the Pinktober tote will be donated to the American Cancer Society’s “Making Strides Against Breast Cancer.”

For three special nights, Hard Rock Cafe will be showcasing musical artists with their own pink passion. Catch Rodeo Clowns on October 5, Shane Duncan on October 19, and The Ladies That Rock For The Cure: Samantha Gibb and The Cartel plus Nicolle Chirino on October 24. All monies raised through donations and silent auction items will be donated to the American Cancer Society’s “Making Strides Against Breast Cancer” in honor of Jennifer Rose Dreyer, an employee of the Seminole Hard Rock Hotel & Casino, who passed away from breast cancer this past August.

Seminole Hard Rock Hotel & Casino doesn’t stop with guest support; employees are proud to get in on the act, too. Seminole Hard Rock Hotel & Casino will be donating additional funds to its local charities on behalf of its team members who participate in various hotel initiatives to raise breast cancer awareness.

For more information about the Seminole Hard Rock Hotel & Casino’s PINKTOBER campaign and activities, please call (954) 327-ROCK, 1 800-937-0010 or visit www.facebook.com/seminolehardrockhollywood. For additional information on the PINKTOBER program, please visit www.hardrock.com.

About Seminole Hard Rock Hotel & Casino
Seminole Hard Rock Hotel & Casino invites you to PLAYHARD! Play, stay, dine, and shop at South Florida’s ultimate entertainment destination. Over 90 tables offer Blackjack, Baccarat, Mini-Baccarat, Pai Gow Poker, Three Card Poker, Texas Hold ‘em Bonus Poker, Casino War and Let it Ride on a nearly three-acre casino floor. Additionally, 2,500 slots include the Native-American Casino linked Multi-Area Progressive Jackpots and Mega Jackpots. Separate high-limit rooms for table games and slots, in addition to a non-smoking room, are available for guests to enjoy. Loyal Player’s Club members also have access to the exclusive VIP Plum Lounge and VIP Chef’s Table show kitchen. The Poker Room at Seminole Paradise hosts various games and tournaments of Limit and No Limit Texas Hold ‘em, 7-Card Stud and two dollar and four dollar limit Omaha Hi Lo games. Located inside the casino is Hard Rock Cafe -Hollywood, part of Hard Rock’s 138 globally recognized rock ‘n’ roll restaurants. The Green Lodging Certified by the State of Florida, AAA Four Diamond-rated resort showcases 500 luxurious guest rooms, 19 restaurants, 40,000 square feet of meeting room space, the Body Rock Spa, 21 boutique shops, 14 bars/nightclubs and lounges, the 350-seat Paradise Live theater and the 5,500–seat Hard Rock Live concert arena. Located on State Road 7 (U.S. 441) in Hollywood, Florida. Take I-95, exit Stirling Rd. and travel west to 1 Seminole Way. For more information, call (954) 327-ROCK, 1 800-937-0010 or visit us online at www.seminolehardrockhollywood.com or www.facebook.com/seminolehardrockhollywood.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF will award over $39 million to more than 190 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With over 90 cents of every dollar donated currently being directed to breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country. BCRF holds a 4-star rating from Charity Navigator, its tenth such designation since 2002. Additionally, BCRF is the only cancer organization designated as “A+” by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.

About The Caron Keating Foundation
The Caron Keating Foundation is a fund raising partnership set up by Gloria Hunniford, Paul & Michael Keating and Russ Lindsay. The Foundation will offer financial support to professional careers, complimentary healing practitioners and support groups dealing with cancer patients, as well as individuals and families who are affected by the disease. It will also financially help a number of cancer charities with their ongoing quest for prevention, early detection and hopefully ultimate cure. For more information, please visit www.caronkeating.org.

About Memorial Foundation
Memorial Foundation was established in 1981 to provide philanthropic support to Memorial Healthcare System whose mission is to provide safe, quality, cost-effective, patient- and family-centered care, regardless of one's ability to pay, with the goal of improving the health of the community it serves. Today, Memorial Healthcare System is the fifth-largest public health care system in the nation and highly regarded for its exceptional patient- and family-centered care. Its facilities include Memorial Regional Hospital, Memorial Regional Hospital South, Joe DiMaggio Children’s Hospital, Memorial Hospital West, Memorial Hospital Miramar, Memorial Hospital Pembroke and Memorial Manor nursing home. To learn more or make a donation, please call 954-265-3454.

About The American Cancer Society
The American Cancer Society is dedicated to eliminating cancer as a major health problem by saving lives, diminishing suffering and preventing cancer through research, education, advocacy and service. To participate in this year’s event, simply go to the link, register your team, and donate to your Broward Making Strides Against Breast Cancer Put on Your Pink Bra Event. putonyourpinkbra.com/broward

About Hard Rock International
With a total of 179 venues in 54 countries, including 140 cafes and 18 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana, Panama, Cancun and Vallarta. Additional hotel and casino projects planned to open include Riviera Maya in 2013 and Abu Dhabi in 2014. Additional announced hotel and casino projects include Aruba, Hungary and Northfield Park. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit




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