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Panthers Unveil “Get It On” Marketing Campaign And Dedicate 2013 Season To Fans With “7th Man” Initiative

Campaign aimed at energizing South Florida about return of Panthers hockey and will supplement “RED Rising”; Tickets start at $7 a game

Monday, 01.07.2013 / 11:10 AM / News
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Panthers Unveil \u201CGet It On\u201D Marketing Campaign And Dedicate 2013 Season To Fans With \u201C7th Man\u201D Initiative

SUNRISE, FL – Sunrise Sports & Entertainment announced today a new Florida Panthers marketing campaign entitled “Get It On.” The franchise also announced that it is dedicating the entire 2013 season to Panthers fans with the new “7th Man” initiative.

“Get It On” is aimed at energizing the South Florida community around the return of Cats hockey and will fall under the umbrella of the Panthers’ general “RED Rising” campaign.

“The ‘Get It On’ campaign is representative of the eagerness and emotion our fans have to get their red jerseys on and support the Panthers as they get back on the ice to defend their Southeast Division Championship,” said SSE president Michael R. Yormark. “In addition, due to the incomparable loyalty and dedication of our fans, we are dedicating this season to them with the new and innovative Panthers ‘7th Man’ initiative.

“Due to the shortened schedule, every game counts during what looks to be a three-plus month sprint to the Stanley Cup Playoffs. It is going to be an incredible and memorable season of Florida Panthers hockey, and we are excited to announce this new campaign which, along with ‘RED Rising’, encompasses the excitement surrounding this team.”

Tickets start as low as $7 a game and fans can call 954-835-PUCK or log on to Ticketmaster.com to purchase Opening Night tickets, season plans or single game tickets once the final schedule is released. The Cats will unveil their first Southeast Division Championship banner and every fan in attendance will receive a commemorative mini-banner.

The Panthers are coming off one of the most exciting and successful seasons in franchise history including a Southeast Division championship, record playoff attendance, and a seven-game series with the eventual Eastern Conference Champion New Jersey Devils.

Both “Get It On” and “7th Man” will be prevalent in all of the Panthers’ marketing and media outlets including outdoor, in-arena, television, radio, print, online, and more.

In addition, “7th Man” will include a number of unique experiential opportunities for fans and season ticket holders to watch and take part in throughout the season. These opportunities, which will take place as part of Panthers home games, as well as other off-site events, will be announced in the build-up to Opening Night, during the Panthers home opener, and over the course of the season.

The “7th Man” will also play a major role in the game presentation for Cats home games as fans support the team during their Division title defense. Fans can also check back for new “7th Man” updates and initiatives all season long by logging on to FloridaPanthers.com or following the Cats on social media using the hash tag #7thMan.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Florida Panthers social media is powered by Ford. Follow us on Twitter and Facebook. Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 63 41 17 5 171 139 87
2 NYR 62 39 17 6 196 153 84
3 NYI 64 41 21 2 205 179 84
4 TBL 64 38 20 6 210 171 82
5 DET 61 35 15 11 180 159 81
6 PIT 62 36 17 9 181 155 81
7 WSH 64 34 20 10 188 159 78
8 BOS 62 31 22 9 165 161 71
9 FLA 63 28 22 13 154 178 69
10 PHI 63 27 25 11 168 183 65
11 OTT 60 27 23 10 171 163 64
12 NJD 63 26 27 10 141 164 62
13 CBJ 62 26 32 4 160 196 56
14 CAR 62 24 31 7 144 167 55
15 TOR 63 25 33 5 170 193 55
16 BUF 63 19 39 5 123 212 43

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 63 22 16 -8 38
J. Huberdeau 60 9 27 4 36
J. Jokinen 62 6 28 0 34
A. Ekblad 63 10 23 8 33
B. Boyes 61 11 21 9 32
J. Jagr 59 12 19 -9 31
J. Hayes 54 17 10 -5 27
B. Campbell 63 3 20 3 23
A. Barkov 52 10 12 -4 22
T. Fleischmann 52 7 14 12 21
 
GOALIES: W L OT Sv% GAA
R. Luongo 23 16 11 .920 2.40
A. Montoya 5 6 2 .891 2.98
 
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