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Panthers Unveil “Get It On” Marketing Campaign And Dedicate 2013 Season To Fans With “7th Man” Initiative

Campaign aimed at energizing South Florida about return of Panthers hockey and will supplement “RED Rising”; Tickets start at $7 a game

Monday, 01.07.2013 / 11:10 AM / News
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Panthers Unveil \u201CGet It On\u201D Marketing Campaign And Dedicate 2013 Season To Fans With \u201C7th Man\u201D Initiative

SUNRISE, FL – Sunrise Sports & Entertainment announced today a new Florida Panthers marketing campaign entitled “Get It On.” The franchise also announced that it is dedicating the entire 2013 season to Panthers fans with the new “7th Man” initiative.

“Get It On” is aimed at energizing the South Florida community around the return of Cats hockey and will fall under the umbrella of the Panthers’ general “RED Rising” campaign.

“The ‘Get It On’ campaign is representative of the eagerness and emotion our fans have to get their red jerseys on and support the Panthers as they get back on the ice to defend their Southeast Division Championship,” said SSE president Michael R. Yormark. “In addition, due to the incomparable loyalty and dedication of our fans, we are dedicating this season to them with the new and innovative Panthers ‘7th Man’ initiative.

“Due to the shortened schedule, every game counts during what looks to be a three-plus month sprint to the Stanley Cup Playoffs. It is going to be an incredible and memorable season of Florida Panthers hockey, and we are excited to announce this new campaign which, along with ‘RED Rising’, encompasses the excitement surrounding this team.”

Tickets start as low as $7 a game and fans can call 954-835-PUCK or log on to Ticketmaster.com to purchase Opening Night tickets, season plans or single game tickets once the final schedule is released. The Cats will unveil their first Southeast Division Championship banner and every fan in attendance will receive a commemorative mini-banner.

The Panthers are coming off one of the most exciting and successful seasons in franchise history including a Southeast Division championship, record playoff attendance, and a seven-game series with the eventual Eastern Conference Champion New Jersey Devils.

Both “Get It On” and “7th Man” will be prevalent in all of the Panthers’ marketing and media outlets including outdoor, in-arena, television, radio, print, online, and more.

In addition, “7th Man” will include a number of unique experiential opportunities for fans and season ticket holders to watch and take part in throughout the season. These opportunities, which will take place as part of Panthers home games, as well as other off-site events, will be announced in the build-up to Opening Night, during the Panthers home opener, and over the course of the season.

The “7th Man” will also play a major role in the game presentation for Cats home games as fans support the team during their Division title defense. Fans can also check back for new “7th Man” updates and initiatives all season long by logging on to FloridaPanthers.com or following the Cats on social media using the hash tag #7thMan.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Florida Panthers social media is powered by Ford. Follow us on Twitter and Facebook. Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 TBL 48 30 14 4 156 127 64
2 NYI 46 31 14 1 151 129 63
3 DET 47 27 11 9 139 119 63
4 MTL 45 29 13 3 123 106 61
5 PIT 46 26 12 8 138 117 60
6 NYR 44 27 13 4 134 106 58
7 WSH 46 24 13 9 137 120 57
8 BOS 48 25 16 7 126 121 57
9 FLA 44 20 14 10 107 122 50
10 OTT 46 19 18 9 126 128 47
11 TOR 48 22 23 3 142 150 47
12 PHI 48 19 22 7 130 146 45
13 CBJ 45 20 22 3 113 142 43
14 NJD 47 17 22 8 107 134 42
15 CAR 46 16 25 5 98 120 37
16 BUF 47 14 30 3 89 167 31

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
N. Bjugstad 44 15 12 1 27
J. Huberdeau 41 8 17 1 25
A. Ekblad 44 6 19 7 25
J. Jokinen 43 4 20 0 24
J. Hayes 36 13 7 1 20
B. Boyes 42 9 11 1 20
S. Bergenheim 33 7 9 4 16
T. Fleischmann 38 5 8 9 13
V. Trocheck 28 4 9 6 13
D. Kulikov 39 1 12 -2 13
 
GOALIES: W L OT Sv% GAA
R. Luongo 17 10 8 .923 2.32
A. Montoya 3 4 2 .887 3.09
 
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