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ADT Signs Multi-Year Sponsorship Agreement With SSE, Florida Panthers And The BB&T Center

Friday, 01.18.2013 / 12:40 PM ET / News
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ADT Signs Multi-Year Sponsorship Agreement With SSE, Florida Panthers And The BB&T Center

Sunrise, Fla., Jan. 18, 2013 – Sunrise Sports & Entertainment (SSE) today announced that ADT has extended its agreement as the exclusive electronic security and home automation services sponsor of the BB&T Center and will continue as a Pillar Partner of the Florida Panthers for an additional three years. ADT has been a partner of the BB&T Center since 2004.

“ADT has been a pillar partner of ours for a long time and we are delighted they have signed a multi-year extension to remain part of the SSE family,” said SSE president Michael R. Yormark.”ADT’s sponsorship features a host of innovative benefits that will continue to enhance the visibility of their brand on a national and local level.”

“The BB&T Center is the premier sports and entertainment destination for South Florida residents and is an ideal venue to showcase our brand to new and existing customers,” said Tony Wells, ADT’s chief marketing officer. “We look forward to partnering with SSE to increase awareness of our solutions.”

The Pillar Partner program, founded by SSE in 2006, is a special program that recognizes the organization’s top marketing partners. Featured in the new program is a hospitality suite for all games and concerts, a networking event series, and a special access credential.

In addition to BB&T Center signage, ADT will resume their title sponsorship of the newly-renovated ADT Club.

About ADT

The ADT Corporation (NYSE: ADT) is a leading provider of electronic security, interactive home and business automation and monitoring services for residences and small businesses in the United States and Canada. ADT's broad and pioneering set of products and services, including ADT Pulse interactive home and business solutions, and home health services, meet a range of customer needs for today’s active and increasingly mobile lifestyles. Headquartered in Boca Raton, Florida, ADT helps provide peace of mind to more than six million customers, and it employs approximately 16,000 people at 200 locations. More information is available at www.adt.com.

About Sunrise Sports and Entertainment

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Florida Panthers Social Media is powered by Ford—follow us on Twitter and Facebook. Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world. To learn more about the Florida Panthers, please visit: www.floridapanthers.com

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