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Orangetheory® Fitness Joins SSE As Official Marketing Partner Of The Florida Panthers And BB&T Center

Tuesday, 03.26.2013 / 9:00 AM ET / News
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Orangetheory\u00AE Fitness Joins SSE As Official Marketing Partner Of The Florida Panthers And BB&T Center

SUNRISE, Fla. – Sunrise Sports & Entertainment Sunrise Sports & Entertainment announced today that Orangetheory® Fitness – the group interval fitness studio with 100 nationwide locations including 14 in South Florida – has joined the organization as an official marketing partner of the Florida Panthers, the BB&T Center and the Saveology.com Iceplex.
 


“Orangetheory® Fitness is an exciting new partner for the Panthers and the BB&T Center as their brand continues to grow nationally while the popularity of their South Florida studios is off the charts,” said SSE Vice President of Marketing & Brand Strategy Steve Ziff. “That said, we believe strongly that the synergies and the innovative nature of this partnership can help raise Orangetheory®’s local and National profile even further.”
 


The integrated marketing partnership features in-arena digital signage, tabling at Panthers games and BB&T Center or Saveology.com Iceplex events, a designated Florida Panthers “Fitness Day”, and the opportunity to launch co-promotional marketing campaigns utilizing the Panthers brand and likenesses. 
 


Orangetheory® Fitness is the energizing group interval fitness concept that is sweeping the nation! Orangetheory® Fitness is a one-of-a-kind workout broken into intervals of cardiovascular and strength training, using a variety of equipment including treadmills, rowing machines, SBT suspension training and free weights to tone your body and gain energy throughout the day.
 
Orangetheory® Fitness has been featured in The New York Times as an effective new plateau-busting workout in which participants can burn up to 900 calories in a 60-minute session. Backed by the science of post-exercise oxygen consumption (EPOC), our heart-rate monitored training is designed to keep heart rates in a target zone that stimulates metabolism and increases energy.
 


The result is what Orangetheory® refers to as the “Orange Effect” – more energy, visible toning and extra calorie burn for up to 36 hours after your workout!  
 


Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Florida Panthers social media is powered by Ford. Follow us on Twitter and Facebook . Home to the Florida Panthers Hockey Club and internationally recognized concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world.

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  TEAM GP W L OT GF GA PTS
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3 TBL 76 46 23 7 244 198 99
4 PIT 75 41 23 11 207 188 93
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2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Huberdeau 72 13 34 8 47
N. Bjugstad 72 24 19 -7 43
J. Jokinen 74 7 33 -1 40
J. Jagr 70 13 26 -3 39
B. Boyes 73 12 23 10 35
A. Ekblad 74 11 24 11 35
J. Hayes 65 18 13 -5 31
A. Barkov 64 14 17 -2 31
B. Campbell 75 3 21 2 24
B. Pirri 42 20 2 5 22
 
GOALIES: W L OT Sv% GAA
R. Luongo 26 17 12 .921 2.33
A. Montoya 5 7 2 .888 3.08
 
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