Orangetheory® Fitness Joins SSE As Official Marketing Partner Of The Florida Panthers And BB&T Center
SUNRISE, Fla. – Sunrise Sports & Entertainment Sunrise Sports & Entertainment announced today that Orangetheory® Fitness – the group interval fitness studio with 100 nationwide locations including 14 in South Florida – has joined the organization as an official marketing partner of the Florida Panthers, the BB&T Center and the Saveology.com Iceplex.
“Orangetheory® Fitness is an exciting new partner for the Panthers and the BB&T Center as their brand continues to grow nationally while the popularity of their South Florida studios is off the charts,” said SSE Vice President of Marketing & Brand Strategy Steve Ziff. “That said, we believe strongly that the synergies and the innovative nature of this partnership can help raise Orangetheory®’s local and National profile even further.”
The integrated marketing partnership features in-arena digital signage, tabling at Panthers games and BB&T Center or Saveology.com Iceplex events, a designated Florida Panthers “Fitness Day”, and the opportunity to launch co-promotional marketing campaigns utilizing the Panthers brand and likenesses.
Orangetheory® Fitness is the energizing group interval fitness concept that is sweeping the nation! Orangetheory® Fitness is a one-of-a-kind workout broken into intervals of cardiovascular and strength training, using a variety of equipment including treadmills, rowing machines, SBT suspension training and free weights to tone your body and gain energy throughout the day. Orangetheory® Fitness has been featured in The New York Times as an effective new plateau-busting workout in which participants can burn up to 900 calories in a 60-minute session. Backed by the science of post-exercise oxygen consumption (EPOC), our heart-rate monitored training is designed to keep heart rates in a target zone that stimulates metabolism and increases energy.
The result is what Orangetheory® refers to as the “Orange Effect” – more energy, visible toning and extra calorie burn for up to 36 hours after your workout!
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